What factors moderate the effect of assortment reduction on store switching? : insights and implications for grocery brands
Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Raj Sethuraman
| Year of publication: |
2021
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|---|---|
| Authors: | Gázquez-Abad, Juan Carlos ; Martínez-López, Francisco J. ; Sethuraman, Raj |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 133.2021, p. 98-115
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| Subject: | Assortment | Field Experiment | Grocery Products | Retail Strategy | Retailing | Lebensmitteleinzelhandel | Food retailing | Konsumentenverhalten | Consumer behaviour | Sortiment | Retail assortment | Lebensmittelhandel | Food trade | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.04.037 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012590174