To have or have not : buy buttons on social platforms
Francisco J. Martínez-López, Yangchun Li, Wan Su, Changyuan Feng
| Year of publication: |
2019
|
|---|---|
| Authors: | Martínez-López, Francisco J. ; Li, Yangchun ; Su, Wan ; Feng, Changyuan |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 105.2019, p. 33-48
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| Subject: | Buy button | Perceived risk | Social commerce | Social platforms | Trust | Willingness to buy | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.07.029 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012128476