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Social Web
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Electronic commerce research
Journal of business research : JBR
890
SpringerLink / Bücher
464
Journal of retailing and consumer services
384
Industrial marketing management : the international journal for industrial and high-tech firms
342
Technological forecasting & social change : an international journal
278
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
249
Journal of strategic marketing
244
International journal of internet marketing and advertising : IJIMA
243
Journal of marketing communications
232
Springer eBook Collection
210
Journal of marketing management : MM
206
Management science : journal of the Institute for Operations Research and the Management Sciences
201
Information systems research : ISR
194
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
191
Journal of advertising research
185
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
179
Journal of marketing
177
European journal of marketing : EJM
175
Tourism management : research, policies, practice
167
Psychology & marketing
163
Journal of the Academy of Marketing Science
156
International journal of hospitality management
152
Journal of management information systems : JMIS
151
International journal of advertising : the review of marketing communications
150
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
148
Business horizons
142
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
139
Marketing intelligence & planning
134
Europäische Hochschulschriften / 5
132
The journal of business & industrial marketing
130
The journal of brand management : an international journal
129
Cogent business & management
120
Journal of internet commerce
119
The journal of product & brand management
119
International journal of electronic marketing and retailing : IJEMR
116
International journal of technology marketing : IJTMkt
116
Journal of travel and tourism marketing
112
International journal of business information systems : IJBIS
105
Journal of marketing research : JMR
103
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ECONIS (ZBW)
118
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118
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1
Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan
;
Chen, Anran
;
Su, Chenting
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
Saved in:
2
Online payments strategy : how third-party internet seals of approval and payment provider reputation influence the Millennials’ online transactions
Cardoso, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
19
(
2019
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10011999485
Saved in:
3
Designing a talents training model for cross-border e-commerce : a mixed approach of problem-based learning with social media
Cheng, Xusen
;
Su, Linlin
;
Zarifis, Alex
- In:
Electronic commerce research
19
(
2019
)
4
,
pp. 801-822
Persistent link: https://www.econbiz.de/10012126601
Saved in:
4
The influence of Facebook advertising on cognitive attitudes amid Generation Y
Duffett, Rodney Graeme
- In:
Electronic commerce research
15
(
2015
)
2
,
pp. 243-267
Persistent link: https://www.econbiz.de/10011300661
Saved in:
5
Design of sweepstakes-based social media marketing for online customer engagement
Jung, Woo-Jin
;
Yang, Seungjun
;
Kim, Hee-Woong
- In:
Electronic commerce research
20
(
2020
)
1
,
pp. 119-146
Persistent link: https://www.econbiz.de/10012224060
Saved in:
6
A Bayesian network approach to juxtapose brand engagement and behaviors of substantive interest in e-services
Suh, Taewon
;
Kang, Seok
;
Kemp, Elyria A.
- In:
Electronic commerce research
20
(
2020
)
2
,
pp. 361-379
Persistent link: https://www.econbiz.de/10012224098
Saved in:
7
Opinion evolution of online consumer reviews in the e-commerce environment
Wan, Yan
;
Ma, Baojun
;
Pan, Yu
- In:
Electronic commerce research
18
(
2018
)
2
,
pp. 291-311
Persistent link: https://www.econbiz.de/10011864127
Saved in:
8
Effects of membership tier on user content generation behaviors : evidence form online reviews
Fu, Dongpu
;
Hong, Yili
;
Wang, KanLiang
;
Fan, Weiguo
- In:
Electronic commerce research
18
(
2018
)
3
,
pp. 457-483
Persistent link: https://www.econbiz.de/10011901667
Saved in:
9
The role of social media in affective trust building in customer-supplier relationships
Calefato, Fabio
;
Lanubile, Filippo
;
Novielli, Nicole
- In:
Electronic commerce research
15
(
2015
)
4
,
pp. 453-482
Persistent link: https://www.econbiz.de/10011400944
Saved in:
10
eWOM persuasiveness : do eWOM platforms and product type matter?
Tsao, Wen-Chin
;
Hsieh, Ming-Tsang
- In:
Electronic commerce research
15
(
2015
)
4
,
pp. 509-541
Persistent link: https://www.econbiz.de/10011400946
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