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Viral marketing
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Electronic commerce research
Journal of business research : JBR
216
Journal of retailing and consumer services
132
Discussion paper series / IZA
130
International journal of hospitality management
116
Tourism management : research, policies, practice
74
IZA Discussion Paper
72
Psychology & marketing
66
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
60
International journal of internet marketing and advertising : IJIMA
59
IZA Discussion Papers
57
The journal of services marketing
56
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
55
Information systems research : ISR
55
Journal of marketing communications
52
Journal of hospitality marketing & management
51
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
51
International journal of contemporary hospitality management
50
Journal of marketing
49
Journal of travel and tourism marketing
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Management science : journal of the Institute for Operations Research and the Management Sciences
41
NBER working paper series
41
SpringerLink / Bücher
41
Journal of advertising research
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Discussion paper / Centre for Economic Policy Research
37
International journal of advertising : the quarterly review of marketing communications
36
Journal of management information systems : JMIS
36
European journal of marketing : EJM
35
CESifo working papers
34
Journal of marketing research : JMR
34
Journal of electronic commerce research : JECR
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
31
Marketing letters : a journal of research in marketing
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Cogent business & management
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International journal of advertising : the review of marketing communications
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NBER Working Paper
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ECONIS (ZBW)
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1
Sentiment-enhanced learning model for online
language
learning system
Li, Li
- In:
Electronic commerce research
18
(
2018
)
1
,
pp. 23-64
Persistent link: https://www.econbiz.de/10011813142
Saved in:
2
A comparative study of the market demand for Chinese proficiency test preparation books : evidence from e-commerce data
Zeng, Chengang
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014251642
Saved in:
3
Negative online reviews of popular products : understanding the effects of review proportion and quality on consumers' attitude and intention to buy
Shihab, Muhammad Rifki
;
Putri, Audry Pragita
- In:
Electronic commerce research
19
(
2019
)
1
,
pp. 159-187
Persistent link: https://www.econbiz.de/10011999478
Saved in:
4
What makes a helpful online review? : a meta-analysis of review characteristics
Wang, Yani
;
Wang, Jun
;
Yao, Tang
- In:
Electronic commerce research
19
(
2019
)
2
,
pp. 257-284
Persistent link: https://www.econbiz.de/10012099741
Saved in:
5
The interaction effects of information cascades, word of mouth and recommendation systems on online reading behavior : an empirical investigation
Liu, Qihua
;
Zhang, Xiaoyu
;
Zhang, Liyi
;
Zhao, Yang
- In:
Electronic commerce research
19
(
2019
)
3
,
pp. 521-547
Persistent link: https://www.econbiz.de/10012099756
Saved in:
6
Passion at first sight : how to engage users in social commerce contexts
Herrando, Carolina
;
Jiménez Martínez, Julio
;
Martín …
- In:
Electronic commerce research
17
(
2017
)
4
,
pp. 701-720
Persistent link: https://www.econbiz.de/10011744348
Saved in:
7
The influence of Facebook advertising on cognitive attitudes amid Generation Y
Duffett, Rodney Graeme
- In:
Electronic commerce research
15
(
2015
)
2
,
pp. 243-267
Persistent link: https://www.econbiz.de/10011300661
Saved in:
8
Opinion evolution of online consumer reviews in the e-commerce environment
Wan, Yan
;
Ma, Baojun
;
Pan, Yu
- In:
Electronic commerce research
18
(
2018
)
2
,
pp. 291-311
Persistent link: https://www.econbiz.de/10011864127
Saved in:
9
Product innovation based on online review data mining : a case study of Huawei phones
Zhang, Hui
;
Rao, Huguang
;
Feng, Junzheng
- In:
Electronic commerce research
18
(
2018
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10011813135
Saved in:
10
Effects of membership tier on user content generation behaviors : evidence form online reviews
Fu, Dongpu
;
Hong, Yili
;
Wang, KanLiang
;
Fan, Weiguo
- In:
Electronic commerce research
18
(
2018
)
3
,
pp. 457-483
Persistent link: https://www.econbiz.de/10011901667
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