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Selling through social media influencers in influencer marketing : participation-based contract versus sales-based contract
Shen, Bin; Cheng, Ming; He, Renlong; Yang, Minglei - In: Electronic commerce research 24 (2024) 2, pp. 1095-1118
Persistent link: https://www.econbiz.de/10015063270
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Consumer characteristics and e-grocery services : the primacy of the primary shopper
Van Hove, Leo - In: Electronic commerce research 22 (2022) 2, pp. 241-266
Persistent link: https://www.econbiz.de/10013263015
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The brand strategy and cross-border promotion of Han Chinese clothing under the digital economy
Zhang, Chen; Gong, Taisheng - In: Electronic commerce research 23 (2023) 1, pp. 257-277
Persistent link: https://www.econbiz.de/10014251649
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The role of social media in affective trust building in customer-supplier relationships
Calefato, Fabio; Lanubile, Filippo; Novielli, Nicole - In: Electronic commerce research 15 (2015) 4, pp. 453-482
Persistent link: https://www.econbiz.de/10011400944
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eWOM persuasiveness : do eWOM platforms and product type matter?
Tsao, Wen-Chin; Hsieh, Ming-Tsang - In: Electronic commerce research 15 (2015) 4, pp. 509-541
Persistent link: https://www.econbiz.de/10011400946
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The influence of Facebook advertising on cognitive attitudes amid Generation Y
Duffett, Rodney Graeme - In: Electronic commerce research 15 (2015) 2, pp. 243-267
Persistent link: https://www.econbiz.de/10011300661
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Factors affecting privacy dislosure on social network sites : an integrated model
Xu, Feng; Michael, Katina; Chen, Xi - In: Electronic commerce research 13 (2013) 2, pp. 151-168
Persistent link: https://www.econbiz.de/10009749964
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Electronic word-of-mouth and online reviews in tourism services : the use of twitter by tourists
Sotiriadis, Marios D.; Van Zyl, Cinà - In: Electronic commerce research 13 (2013) 1, pp. 103-124
Persistent link: https://www.econbiz.de/10009725048
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Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan; Chen, Anran; Su, Chenting - In: Electronic commerce research 16 (2016) 2, pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
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User reactions to search engines logos : investigating brand knowledge of web search engines
Jansen, Bernhard J.; Zhang, Lu; Mattila, Anna S. - In: Electronic commerce research 12 (2012) 4, pp. 428-454
Persistent link: https://www.econbiz.de/10009675706