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Internet-induced marketing tec...
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Viral marketing
38
Virales Marketing
38
Consumer behaviour
25
Konsumentenverhalten
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Internet marketing
23
Online-Marketing
23
Social Web
19
Social web
19
Online retailing
14
Online-Handel
14
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9
Electronic Commerce
9
Personalisierung
8
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8
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6
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4
Online reviews
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Werbung
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Electronic word of mouth
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Fan, Weiguo
2
Liu, Qihua
2
Tsao, Wen-Chin
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Zhang, Liyi
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Almazroi, Abdulwahab Ali
1
Ameen, Nisreen
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Bae, Soonyong
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Bilal, Muhammad
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Calderón-Monge, Esther
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Chang, Wei-Shiun
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Feng, Junzheng
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Flanagin, Andrew J.
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Fu, Dongpu
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Gaganpreet Singh
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Goh, Tiong-thye
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Hatton, Corey
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Hong, Yili
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Electronic commerce research
Journal of business research : JBR
186
Journal of retailing and consumer services
122
International journal of hospitality management
100
Tourism management : research, policies, practice
69
Psychology & marketing
62
International journal of internet marketing and advertising : IJIMA
61
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information systems research : ISR
56
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
55
Journal of marketing communications
52
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Journal of marketing
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of management information systems : JMIS
35
Journal of advertising research
34
Journal of electronic commerce research : JECR
34
European journal of marketing : EJM
33
Journal of marketing research : JMR
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of advertising : the quarterly review of marketing communications
31
The journal of services marketing
31
Journal of internet commerce
30
SpringerLink / Bücher
30
Cogent business & management
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
Journal of marketing management : MM
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
International journal of consumer studies
23
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ECONIS (ZBW)
38
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1
Negative online reviews of popular products : understanding the effects of review proportion and quality on consumers' attitude and intention to buy
Shihab, Muhammad Rifki
;
Putri, Audry Pragita
- In:
Electronic commerce research
19
(
2019
)
1
,
pp. 159-187
Persistent link: https://www.econbiz.de/10011999478
Saved in:
2
What makes a helpful online review? : a meta-analysis of review characteristics
Wang, Yani
;
Wang, Jun
;
Yao, Tang
- In:
Electronic commerce research
19
(
2019
)
2
,
pp. 257-284
Persistent link: https://www.econbiz.de/10012099741
Saved in:
3
The interaction effects of information cascades, word of mouth and recommendation systems on online reading behavior : an empirical investigation
Liu, Qihua
;
Zhang, Xiaoyu
;
Zhang, Liyi
;
Zhao, Yang
- In:
Electronic commerce research
19
(
2019
)
3
,
pp. 521-547
Persistent link: https://www.econbiz.de/10012099756
Saved in:
4
Passion at first sight : how to engage users in social commerce contexts
Herrando, Carolina
;
Jiménez Martínez, Julio
;
Martín …
- In:
Electronic commerce research
17
(
2017
)
4
,
pp. 701-720
Persistent link: https://www.econbiz.de/10011744348
Saved in:
5
The influence of Facebook advertising on cognitive attitudes amid Generation Y
Duffett, Rodney Graeme
- In:
Electronic commerce research
15
(
2015
)
2
,
pp. 243-267
Persistent link: https://www.econbiz.de/10011300661
Saved in:
6
Opinion evolution of online consumer reviews in the e-commerce environment
Wan, Yan
;
Ma, Baojun
;
Pan, Yu
- In:
Electronic commerce research
18
(
2018
)
2
,
pp. 291-311
Persistent link: https://www.econbiz.de/10011864127
Saved in:
7
Product innovation based on online review data mining : a case study of Huawei phones
Zhang, Hui
;
Rao, Huguang
;
Feng, Junzheng
- In:
Electronic commerce research
18
(
2018
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10011813135
Saved in:
8
Effects of membership tier on user content generation behaviors : evidence form online reviews
Fu, Dongpu
;
Hong, Yili
;
Wang, KanLiang
;
Fan, Weiguo
- In:
Electronic commerce research
18
(
2018
)
3
,
pp. 457-483
Persistent link: https://www.econbiz.de/10011901667
Saved in:
9
Receiver response to referral reward programs in social networks
Wang, Qi
;
Mao, Yunxia
;
Zhu, Ji
;
Zhang, Xiaohang
- In:
Electronic commerce research
18
(
2018
)
3
,
pp. 563-585
Persistent link: https://www.econbiz.de/10011901683
Saved in:
10
Which type of online review is more persuasive? : the influence of customer reviews and critic ratings on moviegoers
Tsao, Wen-Chin
- In:
Electronic commerce research
14
(
2014
)
4
,
pp. 559-583
Persistent link: https://www.econbiz.de/10010482276
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