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The brand strategy and cross-border promotion of Han Chinese clothing under the digital economy
Zhang, Chen; Gong, Taisheng - In: Electronic commerce research 23 (2023) 1, pp. 257-277
Persistent link: https://www.econbiz.de/10014251649
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Let's play! : gamification as a marketing tool to deliver a digital luxury experience
Milanesi, Matilde; Guercini, Simone; Runfola, Andrea - In: Electronic commerce research 23 (2023) 4, pp. 2135-2152
Persistent link: https://www.econbiz.de/10014418069
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The EBS management model : an effective measure of e-commerce satisfaction in SMEs in the service industry from a management perspective
Wu, Mingxuan; Gide, Ergun; Jewell, Rod - In: Electronic commerce research 14 (2014) 1, pp. 71-86
Persistent link: https://www.econbiz.de/10010362461
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Mobile commerce and device specific perceived risk
Cozzarin, Brian P.; Dimitrov, Stanko - In: Electronic commerce research 16 (2016) 3, pp. 335-354
Persistent link: https://www.econbiz.de/10011556560
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A comparative analysis of personal data protection regulations between the EU and China
Weber, Philip Andreas; Zhang, Nan; Wu, Haiming - In: Electronic commerce research 20 (2020) 3, pp. 565-587
Persistent link: https://www.econbiz.de/10012287510
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Analysis of launch strategy in cross-border e-Commerce market via topic modeling of consumer reviews
Wang, Feifei; Yang, Yang; Tso, Kwok Fai Geoffrey; Li, Yang - In: Electronic commerce research 19 (2019) 4, pp. 863-884
Persistent link: https://www.econbiz.de/10012126614
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What determines the differentiation in the e-commerce adoption by consumers : evidence from Russia
Lola, Inna; Bakeev, Murat - In: Electronic commerce research 23 (2023) 2, pp. 1143-1159
Persistent link: https://www.econbiz.de/10014252216
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A multi-perspective lens on web assurance seals : contrasting vendors’ intended and consumers’ perceived effects
Löbbers, Julian; Lins, Sebastian; Kromat, Theresa; … - In: Electronic commerce research 22 (2022) 4, pp. 1573-1615
Persistent link: https://www.econbiz.de/10013447641
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The impact of anthropomorphism on customer satisfaction in chatbot commerce : an experimental study in the food sector
Klein, Katharina; Martinez, Luis F. - In: Electronic commerce research 23 (2023) 4, pp. 2789-2825
Persistent link: https://www.econbiz.de/10014418214
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Configuring managerial factors to enhance omnichannel experience and customer engagement behaviors for a solid loyalty loop
Suh, Taewon; Lee, Sang Bong - In: Electronic commerce research 23 (2023) 3, pp. 1591-1619
Persistent link: https://www.econbiz.de/10014383098