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Sponsored search auctions : an overview of research with emphasis on game theoretic aspects
Maillé, Patrick
;
Markakis, Evangelos
;
Naldi, Maurizio
; …
- In:
Electronic commerce research
12
(
2012
)
3
,
pp. 265-300
Persistent link: https://www.econbiz.de/10009663939
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Auctions for online ad space among advertisers sensitive to both views and clicks
Maillé, Patrick
;
Tuffin, Bruno
- In:
Electronic commerce research
18
(
2018
)
3
,
pp. 485-506
Persistent link: https://www.econbiz.de/10011901669
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