Sponsored search auctions : an overview of research with emphasis on game theoretic aspects
Patrick Maillé; Evangelos Markakis; Maurizio Naldi; George D. Stamoulis; Bruno Tuffin
| Year of publication: |
2012
|
|---|---|
| Authors: | Maillé, Patrick ; Markakis, Evangelos ; Naldi, Maurizio ; Stamoulis, George D. ; Tuffin, Bruno |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 12.2012, 3, p. 265-300
|
| Subject: | Auktionstheorie | Auction theory | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Spieltheorie | Game theory |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009663939