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Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan; Chen, Anran; Su, Chenting - In: Electronic commerce research 16 (2016) 2, pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
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The influence of Facebook advertising on cognitive attitudes amid Generation Y
Duffett, Rodney Graeme - In: Electronic commerce research 15 (2015) 2, pp. 243-267
Persistent link: https://www.econbiz.de/10011300661
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The impact of online video highlights on TV audience ratings
Bae, Giwoong; Kim, Hye-jin - In: Electronic commerce research 22 (2022) 2, pp. 405-425
Persistent link: https://www.econbiz.de/10013263049
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Distinct role of targeting precision of Internet-based targeted advertising in duopolistic e-business firms' heterogeneous consumers market
Jiang, Zhao; Dan, Wu; Liu, Jie - In: Electronic commerce research 20 (2020) 2, pp. 453-474
Persistent link: https://www.econbiz.de/10012224110
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The impact of ad positioning in search engine advertising : a multifaceted decision problem
Schultz, Carsten D. - In: Electronic commerce research 20 (2020) 4, pp. 945-968
Persistent link: https://www.econbiz.de/10012309251
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Facilitating imaginations through online product presentation videos : effects on imagery fluency, product attitude and purchase intention
Orús, Carlos; Gurrea Sarasa, Raquel; Flavián Blanco, … - In: Electronic commerce research 17 (2017) 4, pp. 661-700
Persistent link: https://www.econbiz.de/10011744345
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Auctions for online ad space among advertisers sensitive to both views and clicks
Maillé, Patrick; Tuffin, Bruno - In: Electronic commerce research 18 (2018) 3, pp. 485-506
Persistent link: https://www.econbiz.de/10011901669
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Online advertising and real estate sales : evidence from the housing market
Zhang, Xiuzhi; Zhang, Ying; Lin, Zhijie - In: Electronic commerce research 23 (2023) 1, pp. 605-622
Persistent link: https://www.econbiz.de/10014251734
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Gender difference in visual attention to digital content of place-based advertising : a data-driven scientific approach
Suh, Taewon; Wilson, Rick T.; On, Seungtae - In: Electronic commerce research 23 (2023) 2, pp. 877-897
Persistent link: https://www.econbiz.de/10014251956
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Real-time bidding campaigns optimization using user profile settings
Miralles-Pechuán, Luis; Qureshi, M. Atif; Namee, Brian Mac - In: Electronic commerce research 23 (2023) 2, pp. 1297-1322
Persistent link: https://www.econbiz.de/10014252251