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Selling through social media influencers in influencer marketing : participation-based contract versus sales-based contract
Shen, Bin; Cheng, Ming; He, Renlong; Yang, Minglei - In: Electronic commerce research 24 (2024) 2, pp. 1095-1118
Persistent link: https://www.econbiz.de/10015063270
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Modeling social learning on consumers' long-term usage of a mobile technology : a Bayesian estimation of a Bayesian learning model
Hao, Haijing; Padman, Rema; Sun, Baohong; Telang, Rahul - In: Electronic commerce research 19 (2019) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10011999444
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Product information diffusion in a social network
Zhang, Ling; Luo, Manman; Boncella, Robert J. - In: Electronic commerce research 20 (2020) 1, pp. 3-19
Persistent link: https://www.econbiz.de/10012224043
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Subscription strategy choices of network video platforms in the presence of social influence
Wang, Wenyi; Guo, Qiang - In: Electronic commerce research 23 (2023) 1, pp. 577-604
Persistent link: https://www.econbiz.de/10014251731
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Be constantly different! : how to manage influencer authenticity
Zniva, Robert; Weitzl, Wolfgang; Lindmoser, Christina - In: Electronic commerce research 23 (2023) 3, pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035