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World agricultural resources will be altered by climate change which will require both public and private actions. Global agriculture is affected by invasive alien pest and disease species and by severe weather such as sea-level rise flooding and drought. Rising sea levels will increase salinity...
Persistent link: https://www.econbiz.de/10012050145
. 'New Perspectives on Critical Marketing and Consumer Society' is a groundbreaking textbook allowing readers to understand … social and technological developments around marketing and consumption across core three themes, 'Disruption and the digital … how current advances in business and marketing are looking at different approaches for a radically new landscape in …
Persistent link: https://www.econbiz.de/10012642715
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This volume of Review of marketing research (RMR) focuses on shopper marketing and the role of in-store marketing. The … several decades there has been research into how marketing actions influence how shoppers respond to offers. Yet, with the … need to understand how marketing actions influence shoppers in their path to purchase. Although there are many path to …
Persistent link: https://www.econbiz.de/10011905514
distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable … society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present … critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from …
Persistent link: https://www.econbiz.de/10012050350
Review of Marketing Researchpushes the boundaries of marketing--broadening the marketing concept to make the world a … better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of …
Persistent link: https://www.econbiz.de/10014248015
Measurement is at the core of empirical research in marketing because researchers need measures that faithfully … represent the constructs in their theories. This 19th volume of Review of Marketing Research addresses important measurement … issues to deepen readers' appreciation of the fundamental role of measurement in empirical research in marketing. Measurement …
Persistent link: https://www.econbiz.de/10013395067
their methods of marketing. The content will provide insight into the current situation and what challenges it faces in the …
Persistent link: https://www.econbiz.de/10012642709
the science, Willcox helps you apply this to your own marketing and brand strategies. … … Unintentionally -- What Might Lead Us to Better Marketing Research, Then? -- Better Understanding of the Cognitive Biases and …
Persistent link: https://www.econbiz.de/10012499329