Narrow search
Showing 1 - 9 of 9
Cover Image
Lebensweltanalyse als neue Perspektive der Meinungs- und Marketingforschung : bericht über die Entwicklung eines anwendungsorientierten Forschungsprogramms
Becker, Ulrich; Nowak, Horst - In: Esomar congress 35 (1982) 2, pp. 247-289
Persistent link: https://www.econbiz.de/10003487292
Cover Image
Problems in communicating the results of market segmentation studies
Twigg, Jacqueline; Wolfe, Alan - In: Esomar congress (1968) 2, pp. 521-539
Persistent link: https://www.econbiz.de/10003696692
Cover Image
Ordersatzforschung für handelsbewußtes Marketing
Schürmeyer, Manfred - In: Esomar congress (1974), pp. 479-509
Persistent link: https://www.econbiz.de/10003674976
Cover Image
New product research : a different approach
Tomlin, Edward R. - In: Esomar congress (1974), pp. 263-283
Persistent link: https://www.econbiz.de/10003703341
Cover Image
The baptism of the trade of model in Europe : a new research technique development story
Hayes, Peter; Westwood, Dick - In: Esomar congress (1974), pp. 297-318
Persistent link: https://www.econbiz.de/10003706249
Cover Image
Innovation by data analysis
Aimetti, Jean Paul - In: Esomar congress (1976), pp. 715-742
Persistent link: https://www.econbiz.de/10003493406
Cover Image
Value for money of qualitative research
Cooper, Peter; Branthwaite, Alan - In: Esomar congress (1978), pp. 45-66
Persistent link: https://www.econbiz.de/10003518618
Cover Image
The baptism of the trade off model in Europe : a new research technique development story
Hayes, Peter; Westwood, Dick - In: Esomar congress (1974), pp. 297-318
Persistent link: https://www.econbiz.de/10003573610
Cover Image
The paradox of memory in market research
Durant, Henry; Simmons, Martin - In: Esomar congress (1968), pp. 175-193
Persistent link: https://www.econbiz.de/10003534876