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Problems in communicating the results of market segmentation studies
Twigg, Jacqueline; Wolfe, Alan - In: Esomar congress (1968) 2, pp. 521-539
Persistent link: https://www.econbiz.de/10003696692
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Practical uses of multidimensional techniques in marketing
Martin, D. C. - In: Esomar congress (1972), pp. 657-677
Persistent link: https://www.econbiz.de/10003626740
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Segmentation analysis of international markets : a theoretic discussion in international marketing planning
Lehtonen, Leif - In: Esomar congress (1974), pp. 585-599
Persistent link: https://www.econbiz.de/10003616860
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Market segmentation : the application gap
Biel, A. L. - In: Esomar congress (1972), pp. 75-94
Persistent link: https://www.econbiz.de/10003492902
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Lebensweltanalyse als neue Perspektive der Meinungs- und Marketingforschung : bericht über die Entwicklung eines anwendungsorientierten Forschungsprogramms
Becker, Ulrich; Nowak, Horst - In: Esomar congress 35 (1982) 2, pp. 247-289
Persistent link: https://www.econbiz.de/10003487292
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Ordersatzforschung für handelsbewußtes Marketing
Schürmeyer, Manfred - In: Esomar congress (1974), pp. 479-509
Persistent link: https://www.econbiz.de/10003674976
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New product research : a different approach
Tomlin, Edward R. - In: Esomar congress (1974), pp. 263-283
Persistent link: https://www.econbiz.de/10003703341
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The baptism of the trade of model in Europe : a new research technique development story
Hayes, Peter; Westwood, Dick - In: Esomar congress (1974), pp. 297-318
Persistent link: https://www.econbiz.de/10003706249
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Innovation by data analysis
Aimetti, Jean Paul - In: Esomar congress (1976), pp. 715-742
Persistent link: https://www.econbiz.de/10003493406
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Value for money of qualitative research
Cooper, Peter; Branthwaite, Alan - In: Esomar congress (1978), pp. 45-66
Persistent link: https://www.econbiz.de/10003518618