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Can advertising and media planning be improved by the use single-source data?
Minter, Christopher - In: Esomar congress (1970), pp. 417-447
Persistent link: https://www.econbiz.de/10003633546
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Die Messung des Konkurrenzdrucks von Werbekampagnen
Müller-Veeh, Dieter - In: Esomar congress (1970), pp. 373-416
Persistent link: https://www.econbiz.de/10003637163
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T.V. advertising pre-testing : the velvet glove number crunching solution
Parkyn, Roger S. - In: Esomar congress (1976), pp. 303-324
Persistent link: https://www.econbiz.de/10003648173
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Marketing advertising patterns : an examination into the continuing sales-advertising share relationships of established brands in the consumer non-durable goods field
Peckham, James O. - In: Esomar congress (1974), pp. 363-380
Persistent link: https://www.econbiz.de/10003648611
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Werbeaufwand - Werbewirkung : praktische Erfahrungen mit einem System der kontinuierlichen Werbewirkungskontrolle
Juchems, Arthur - In: Esomar congress 33 (1980), pp. 107-151
Persistent link: https://www.econbiz.de/10003593340
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Anwendung von Primäruntersuchungen und Desk-Research in der Mediaplanung; dargestellt am Beispiel der Erstellung eines Streuplanes für eine Anzeigen-Kampagne in Zeitschriften
Rode, Friedrich A. - In: Esomar congress (1970), pp. 349-372
Persistent link: https://www.econbiz.de/10003663774
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Research to aid the design of cost-effective holiday brochures
Riley, Cathy; Spackman, Nigel - In: Esomar congress (1978), pp. 499-517
Persistent link: https://www.econbiz.de/10003663831
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Advertising Western companies'licenses, trade-marks and trade-names in Hungary: four case studies
Lindner, László - In: Esomar congress 32 (1979), pp. 293-312
Persistent link: https://www.econbiz.de/10003618004
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The evaluation of the drink and drive advertising campaign 1976/1977
Samuels, John; Lee, Barry - In: Esomar congress (1978), pp. 119-148
Persistent link: https://www.econbiz.de/10003621003
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The use of consumer panels in the evaluation of promotional and advertising expenditures
Parfitt, John; Macgloughlin, Ivor - In: Esomar congress (1968) 2, pp. 697-729
Persistent link: https://www.econbiz.de/10003621785