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Leica in der Werbung : 1925 -...
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Werbung
30
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9
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7
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5
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3
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2
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1
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Broadbent, Simon
2
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Esomar congress
Journal of advertising research
234
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
167
Journal of marketing communications
144
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing
74
European journal of operational research : EJOR
71
Journal of historical research in marketing
70
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
64
Journal of marketing research : JMR
62
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
NBER working paper series
55
International journal of industrial organization
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of current issues and research in advertising
45
NBER Working Paper
45
Marketing : ZFP ; journal of research and management
42
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Working paper / National Bureau of Economic Research, Inc.
41
Markenartikel : das Magazin für Markenführung
39
Journal of business ethics : JOBE
35
Young consumers : insight and ideas for responsible marketers
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
32
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
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ECONIS (ZBW)
30
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1
Can advertising and media planning be improved by the use single-source data?
Minter, Christopher
- In:
Esomar congress
(
1970
),
pp. 417-447
Persistent link: https://www.econbiz.de/10003633546
Saved in:
2
Die Messung des Konkurrenzdrucks von Werbekampagnen
Müller-Veeh, Dieter
- In:
Esomar congress
(
1970
),
pp. 373-416
Persistent link: https://www.econbiz.de/10003637163
Saved in:
3
T.V. advertising pre-testing : the velvet glove number crunching solution
Parkyn, Roger S.
- In:
Esomar congress
(
1976
),
pp. 303-324
Persistent link: https://www.econbiz.de/10003648173
Saved in:
4
Marketing advertising patterns : an examination into the continuing sales-advertising share relationships of established brands in the consumer non-durable goods field
Peckham, James O.
- In:
Esomar congress
(
1974
),
pp. 363-380
Persistent link: https://www.econbiz.de/10003648611
Saved in:
5
Werbeaufwand - Werbewirkung : praktische Erfahrungen mit einem System der kontinuierlichen Werbewirkungskontrolle
Juchems, Arthur
- In:
Esomar congress
33
(
1980
),
pp. 107-151
Persistent link: https://www.econbiz.de/10003593340
Saved in:
6
Anwendung von Primäruntersuchungen und Desk-Research in der Mediaplanung; dargestellt am Beispiel der Erstellung eines Streuplanes für eine Anzeigen-Kampagne in Zeitschriften
Rode, Friedrich A.
- In:
Esomar congress
(
1970
),
pp. 349-372
Persistent link: https://www.econbiz.de/10003663774
Saved in:
7
Research to aid the design of cost-effective holiday brochures
Riley, Cathy
;
Spackman, Nigel
- In:
Esomar congress
(
1978
),
pp. 499-517
Persistent link: https://www.econbiz.de/10003663831
Saved in:
8
Advertising Western companies'licenses, trade-marks and trade-names in Hungary: four case studies
Lindner, László
- In:
Esomar congress
32
(
1979
),
pp. 293-312
Persistent link: https://www.econbiz.de/10003618004
Saved in:
9
The evaluation of the drink and drive advertising campaign 1976/1977
Samuels, John
;
Lee, Barry
- In:
Esomar congress
(
1978
),
pp. 119-148
Persistent link: https://www.econbiz.de/10003621003
Saved in:
10
The use of consumer panels in the evaluation of promotional and advertising expenditures
Parfitt, John
;
Macgloughlin, Ivor
- In:
Esomar congress
(
1968
)
2
,
pp. 697-729
Persistent link: https://www.econbiz.de/10003621785
Saved in:
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