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Die Messung des Konkurrenzdrucks von Werbekampagnen
Müller-Veeh, Dieter - In: Esomar congress (1970), pp. 373-416
Persistent link: https://www.econbiz.de/10003637163
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T.V. advertising pre-testing : the velvet glove number crunching solution
Parkyn, Roger S. - In: Esomar congress (1976), pp. 303-324
Persistent link: https://www.econbiz.de/10003648173
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Marketing advertising patterns : an examination into the continuing sales-advertising share relationships of established brands in the consumer non-durable goods field
Peckham, James O. - In: Esomar congress (1974), pp. 363-380
Persistent link: https://www.econbiz.de/10003648611
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Anwendung von Primäruntersuchungen und Desk-Research in der Mediaplanung; dargestellt am Beispiel der Erstellung eines Streuplanes für eine Anzeigen-Kampagne in Zeitschriften
Rode, Friedrich A. - In: Esomar congress (1970), pp. 349-372
Persistent link: https://www.econbiz.de/10003663774
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Research to aid the design of cost-effective holiday brochures
Riley, Cathy; Spackman, Nigel - In: Esomar congress (1978), pp. 499-517
Persistent link: https://www.econbiz.de/10003663831
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Monitoring the effects of television advertising : an insurance case study
Stoessl, Sue; Wicks, Anne - In: Esomar congress (1976), pp. 83-102
Persistent link: https://www.econbiz.de/10003688080
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Zum Erfolg der Werbeerfolgskontrolle
Weihs, Erich - In: Esomar congress 36 (1983) 2, pp. 315-327
Persistent link: https://www.econbiz.de/10003704192
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Are consumers changing Australian business practices? : a market research view
Bottomley, D. T. - In: Esomar congress (1972), pp. 361-375
Persistent link: https://www.econbiz.de/10003499111
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Area tests and consumer survey to measure advertising effectiveness
Segnit, Susana; Broadbent, Simon - In: Esomar congress (1970), pp. 449-462
Persistent link: https://www.econbiz.de/10003502882
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Models of the effects of advertising
Broadbent, Simon - In: Esomar congress 35 (1982) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10003502895