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The role of corporate image and switching barriers in the service evaluation process : evidence from the mobile telecommunications industry
Giovanis, Apostolos
;
Athanasopoulou, Pinelopi
; …
- In:
EuroMed journal of business
11
(
2016
)
1
,
pp. 132-158
Persistent link: https://www.econbiz.de/10011568313
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