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Innovative Wirtschaftskommunikation : interdisziplinäre Problemlösungen für die Wirtschaft
Boenigk, Michael (ed.); Krieger, David (ed.);  … - 2006 - 1. Auflage
Persistent link: https://www.econbiz.de/10003280531
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Pharmaceutical direct-to-consumer advertising ; Pt. 2
Mukherjee, Avinandan (contributor) - 2013
Persistent link: https://www.econbiz.de/10010237499
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Pharmaceutical direct-to-consumer advertising ; Pt. 1
Mukherjee, Avinandan (contributor) - 2013
Persistent link: https://www.econbiz.de/10009790606
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Bridging the gap between advertising academia and practice
Christodoulides, George (ed.); Stathopoulou, Anastasia (ed.) - ICORIA <14., 2015, London> - 2017
Persistent link: https://www.econbiz.de/10011515220
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Multiple touchpoints in brand communication
Bigné Alcañiz, J. Enrique (ed.); Rosengren, Sara (ed.) - ICORIA <17., 2018, Valencia> - 2019
Persistent link: https://www.econbiz.de/10011950106
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Werbekommunikation in der Wirtschaft : mediengerecht, praxisorientiert und interdisziplinär
Schmidt, Christopher M. (ed.) - 2018
Persistent link: https://www.econbiz.de/10011806568
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Power to consumers
Cauberghe, Verolien (ed.); Hudders, Liselot (ed.);  … - ICORIA <16., 2017, Gent> - 2018
Persistent link: https://www.econbiz.de/10011917424
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Werbegeschichte(n) : Markenkommunikation zwischen Tradition und Innovation
Heinemann, Sabine (ed.) - 2019
Persistent link: https://www.econbiz.de/10012042461
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Challenges in an age of dis-engagement
Zabkar, Vesna (ed.); Eisend, Martin (ed.) - ICORIA <15., 2016, Ljubljana>; European Advertising Academy - 2017
Persistent link: https://www.econbiz.de/10011660479