Purpose – Pareto's Law often refers to the theory that a small percentage of a total is responsible for a large proportion of the total outcome. It is commonly known as the 80/20 law or principle. The objective is to review and debate whether there is a “Pareto syndrome” in the...

Purpose – The purpose of this paper is to describe the “scientific identity” of the “top” research journals in the broader discipline of marketing by examining the methodological approaches and the geographical affiliations of authors published in selected journals....

Purpose: The purpose of this study is on the top 500 companies in South Africa (as per the TopCo, 2014 list) that have a code of ethics, to see the current state of development in this area after 20 years of focus by the government and business on making corporate South Africa a more ethical...

Purpose: The purpose of this paper is to describe a toolkit to examine the wording and sentence structure in each item of multi-item measures to avoid pitfalls and flaws in questionnaire surveys. Design/methodology/approach: Based on hands-on scholarly experiences, the toolkit is designed to...

Purpose: This study aims to explore the relationships, direct and indirect, between business customers’ perceived value, satisfaction and loyalty. Design/methodology/approach: The study was set in the business banking industry, with data collected from 381 micro-enterprise business customers...

Purpose: This study explores a seller’s perspective in business relationships to validate whether the findings reported in previous studies based on buyer business relationships apply to seller business relationships. The purpose of this study is to test whether satisfaction functions as a...

In marketing literature often it is argued that the marketer should pay attention to the customers’ needs and wants in order to achieve and maintain successful business relationships. This fundamental approach is often referred to as the “marketing concept” and is one of the most important...

Focuses on a business philosophy, usually labelled efficient consumer response (ECR), applied in the retail industry. Its application in a firm’s current business activities may lead to the achievement of substantial business potentials but there can be problems in its implementation. Explores...

Explores and describes the close interrelationship between marketing and logistics, i.e. the marketing activities and the logistics activities in a marketing channel. The author acknowledges that marketing and logistics were united in the beginning of the twentieth century, but that the two...

This article provides a non‐mainstream discussion on the value chain concept, which challenges generally believed positions in the area of supply chain management. The author argues that the ultimate consumer is the trigger in the supply chain. The article discusses the concept of value and...