Suggests that children are now an important consumer group considering the climate of ever‐increasing child …‐orientation. Describes the available information in child consumption, purchasing, incomes and influences, and reviews the marketing …

researching youth electoral engagement in the future.  …

EJM has provided one of the principal platforms on the global stage relating to corporate marketing scholarship and …-book was to provide a platform whereby integrative approaches in corporate marketing research and scholarship can be … highlighted. The majority of articles in this e-book focus on important concepts of corporate marketing and encompass corporate …

order to isolate the brand name element this focused on global marketing induced brand name changes. Findings – Many of the …Purpose – Academic literature generally regards the brand name element as central to consumer brand equity … interviews was carried out with consumers, exploring functions performed by brand name for established products and services. In …

, Cafédirect Ltd; and furnishes a link between societal marketing and the emergent theory of sustainable communication to effect … anti‐slavery and global fair trade. Concludes with a discussion, implications for societal marketing and suggestions for …

Purpose – Much of the success of a relationship marketing program rests on the consumers' choice to participate in a …

important insights for marketing managers. Specifically, companies need to be aware of and to deliver a consistent and … attractive identity of both their salespeople and their company. Moreover, marketing communications that attempt to connect a … product or brand to a social identity should consider the extent to which target consumers value that social identity, and …

Gives a critical examination of “Markets” within the marketing environment, and suggests that the system of marketing … exist between a marketing system and its environment. Proposes that the system is more effective in same conditions than in … others. Indicates that the dynamics of marketing strategy and competitive advantage should be considered.  …