most firms. Responds to calls for a broadened role of marketing and synthesizes and extends research from organization … behaviour and strategic management to the field of marketing to fuel further academic inquiry. Based on an extension of Chandler …

The nature of the relationship between strategic environmental appraisal and marketing strategy is examined by, firstly …

The discipline of marketing draws heavily on viewpoints, concepts and methodologies which originate outside its field … marketing scholars. This article considers the potential for the exchange of ideas between marketing and strategic management …. It reviews the migration of philosophical, conceptual and methodological insights from strategic management to marketing …

economists which underpin much marketing literature are examined and differences between the strategic management and marketing …

. Knowledge that can be used to inform the design of tailored marketing plans for programmes based on schedule, timing and …

Purpose – This paper aims to introduce the special issue on the marketing perspectives of logistics service providers …/value – The value of this paper lies in examining a topic that has attracted limited attention by marketing scholars so far. The …

linkages between the behavioural and marketing determinants of SCM and their impact on commitment and process integration … acts as a starting‐point to understand how behavioural and marketing determinants may impact supply chain commitment and … enable supply chain managers to understand the role of behavioural and marketing factors in managing supply chains. The root …

paper reflects on the notion of academic quality within marketing research, along with the systems in place to evaluate and … are key implications for many parties involved in the creation and assessment of marketing knowledge. In particular …

Purpose – This research paper aims to examine the global trends in publishing in the leading marketing journals between … Britain's relative productivity in the world's leading marketing journals. Design/methodology/approach – The method was an … they obtained their doctoral training. Findings – The results show that the proportion of leading marketing publications by …

to be a valuable tool in helping volunteering organisations increase their productivity through better targeted marketing … organisation brand level, and gives practitioners an additional tool to improve the effectiveness of their marketing.  …