A day rarely passes without there being discussion of the major changes which organizations in both the public and private sectors, are undergoing to become more effective. The case for change is often said to be driven by the imperatives of an increasingly demanding marketplace; and this case is...

This paper is about marketing accounting. It is about reading marketing writing and writing marketing reading and what calls them into being. It is about our “ab‐outing” practices; those signifying practices by means of which we week to capture a piece of the world and show it off, wrapped...

Purpose – The aim of this paper is to introduce the topic of poster presentation as legitimate area of academic study and practice within the marketing discipline. Design/methodology/approach – The paper presents the output of one part of a research project that reviewed the state of...