In this article the relationship between store image, store satisfaction and store loyalty is examined. A distinction … effect through satisfaction of store image on store loyalty. Second, the relationship between store image and store loyalty … is mediated by store satisfaction. We do not find evidence for a direct effect of store image on store loyalty.  …

Evaluates the applicability of self‐concept and product image congruity theory within the new motor vehicle market. By …

The main objective of this research is to examine the nature of the image of shopping malls and to contrast the … reliability of two models that analyse the attraction of retail trade; in the first model, image, distance and preference are … of the image, compared to that of the distance, may be justified, in some way, by the modelling of a relationship that …

consumer reactions in the context of television sponsorship. Four factors were manipulated: type of placement, sponsor’s image …

brand identity consequences of awareness, image and reputation. However, websites, social media, advertising and direct …

and pleasure. This image has undoubtedly led to it being seldom the object of serious critical analysis. The history of …

The role of country image in consumer choice behaviour is examined. Based on a previous view of country image as a … “halo”, four hypotheses are developed and tested as to (1) the role of country image in consumers′ attitudes towards a brand …, (2) its role in purchase intentions, (3) its role in product attribute ratings, and (4) the role of country image for a …