Min Han, C. - In: European Journal of Marketing 24 (1990) 6, pp. 24-40
The role of country image in consumer choice behaviour is examined. Based on a previous view of country image as a … “halo”, four hypotheses are developed and tested as to (1) the role of country image in consumers′ attitudes towards a brand …, (2) its role in purchase intentions, (3) its role in product attribute ratings, and (4) the role of country image for a …