The role of the consumer′s perception of product quality within the traditional economic utility model is examined. It is argued that by holding marginal utility to be equal among buyers, price reference will be defined specific to the buyer′s marginal utility of money. Price is...

A series of six laboratory experiments was conducted in 1986 and 1987 to examine the impact of minimum prices on the market for wine grapes, similar to what has existed in South Australia. In the experiments, four of the seven subjects designated as “grape‐growers” were members of winery...

Argues that the advent of “Europe 1992” is a contingent factor in retail internationalization. The precise playing‐out of moves to internationalize operations by direct participation in new markets, by collaboration or by merger/acquisition will depend on the national context. Accordingly,...