Showing 1 - 10 of 49
2) successfully captured the spend on the discontinued range, but other brands lost sales; and rebranding a cereal …
Persistent link: https://www.econbiz.de/10014724180
Purpose – The purpose of this paper is to examine the correspondence between the stock market's immediate reactions to …/methodology/approach – The main study uses standard event study methodology. Findings – The paper finds that the stock market reacts “incorrectly …” to announcements of new product introductions more often than one would expect from a market that is assumed to be highly …
Persistent link: https://www.econbiz.de/10014722813
Purpose – This research attempts to understand the operant resources required for new service development (NSD). It aims to construct a more intricate understanding of how operant resources interact to drive NSD. Specifically, it aims to look at the impact of culture, strategic orientation and...
Persistent link: https://www.econbiz.de/10014722916
personal contact, focus strategy, positive attitude and commitment towards exporting and foreign countries, market knowledge …
Persistent link: https://www.econbiz.de/10014722983
This empirical research based on a sample of 154 companies in Canada, USA, Germany and Denmark compares new product development practices in North America and Europe. A literature survey established a research model consisting of six blocks of criteria thought to influence the outcome of new...
Persistent link: https://www.econbiz.de/10014723090
Extant research on strategic alliances has relied mainly on case and survey methodologies to examine strategic, structural and operational issues in alliance relationships. Demonstrates that experimental methodology can usefully be employed to examine important strategic and behavioural issues...
Persistent link: https://www.econbiz.de/10014723121
A review of the literature reveals that global strategy is characterized by diverse perspectives and lack of a unified … global strategy into a six‐dimension global strategy construct, and to integrate the IO‐based theory with the resource …‐based theory of strategy and competitive advantage. Presents an integrated conceptual framework of global strategy which helps …
Persistent link: https://www.econbiz.de/10014723152
recent years, its market share of worldwide volume has actually retreated slightly. Its major competitor continues to be the … more than $500 billion. Discusses various findings based on survey results within Japan’s market structure. Posits that the … US experience shows that successfully operating on the Japanese market requires considerable preparation, especially in …
Persistent link: https://www.econbiz.de/10014723227
Most researchers have studied economic performance linked to market orientation, while a lesser interest has been shown … in validating this construct’s measure. We present a study of market orientation designed to obtain a valid measure of … the market orientation construct. After presenting a theoretical model of market orientation, it is applied to investigate …
Persistent link: https://www.econbiz.de/10014723250
findings from a recent study in the USA. Suggests that the use of an influence strategy is positively related to the …
Persistent link: https://www.econbiz.de/10014723360