. It offers some insights and assistance to investors hoping to open up franchises. As very little research work has been …

stakeholders beyond final consumers – those providing the firm with revenues and financial support, and by studying the conditions …

through semi‐structured in‐depth interviews with a purposive sample of seven ethical consumers. Findings – The analysis …‐identified “ethical consumers” defined, legitimatised and negotiated their practices in relation to consumption acts and lifestyles.  …

can be found due to consumers' negative emotions. Design/methodology/approach – A purchase‐decision scenario was presented …

/service match‐up, and consumers' purchase intention within the context of China. Design/methodology/approach – A 3×2×2 between … the use of middle attractive female athlete endorsers works only in a high match‐up condition with female consumers, it is … athlete endorsers' attractiveness affects Chinese consumers' purchase intention more than match‐up. Originality/value – The …

needs to be tested for different boycott types. Practical implications – Some consumers join boycotts because they feel …

: I versus them: the careless consumers, and The objective/subjective dialectic in mundane practices. Originality …