concept of advertising and marketing and the effects of advertising and marketing of their services on professional ethics …Professional accounting bodies in most English‐speaking countries have recently relaxed advertising restrictions to … did not agree to relaxation of the restriction on advertising and promotion, which they believed would lead to poor …

that draws on ethics, visual studies and critical race theory. An ontological approach is offered as an alternative to … complex issues of representational ethics in marketing by applying a semiotically‐based analysis that places ontological … campaigns, including advertising, tourist promotions and music, as examples of bad faith marketing strategy. Music is an …

consumers of fruit juice – grocery products where advertising had either been continuously increased or decreased: results … quality and then evaluates them for the grocery products in question. Uncovers evidence of underpricing where advertising …

Examines whether advertising creates stereotyping effects, focusing on effects created in the target group, and not on … the content of the advertising message as primarily emphasized in prior research on stereotyping in advertising. Conducts … that advertising may create changes in the target group′s evaluations of the target object, and result in more coherent and …

on the response of customers to bundling and to other advertising strategies. In particular, the relationship between … advertising and content provision on the Internet may be affected by this medium’s distinctive characteristics, which affect the …

Explores one of the many exciting advertising research possibilities spawned by the Web, namely the efficacy of banner … advertisements designed to lure the browser to an external Web page. Traditional advertising research usually relies on self … positive effect. These findings, using a new research method with a new medium, open the door to further advertising and …