consumers of fruit juice – grocery products where advertising had either been continuously increased or decreased: results … quality and then evaluates them for the grocery products in question. Uncovers evidence of underpricing where advertising …

Examines whether advertising creates stereotyping effects, focusing on effects created in the target group, and not on … the content of the advertising message as primarily emphasized in prior research on stereotyping in advertising. Conducts … that advertising may create changes in the target group′s evaluations of the target object, and result in more coherent and …

on the response of customers to bundling and to other advertising strategies. In particular, the relationship between … advertising and content provision on the Internet may be affected by this medium’s distinctive characteristics, which affect the …

Explores one of the many exciting advertising research possibilities spawned by the Web, namely the efficacy of banner … advertisements designed to lure the browser to an external Web page. Traditional advertising research usually relies on self … positive effect. These findings, using a new research method with a new medium, open the door to further advertising and …