Narrow search
Showing 1 - 10 of 390
Cover Image
Risk as moderator of the trust-loyalty relationship
Paulssen, Marcel; Roulet, Raphael; Wilke, Sina - In: European Journal of Marketing 48 (2014) 5/6, pp. 964-981
Purpose – The purpose of this paper is twofold: first, to investigate the role of perceived risk as a moderator of the key relational mediators of satisfaction and trust, and second, to test the influence of perceived product value and social bonding as antecedents of brand satisfaction and...
Persistent link: https://www.econbiz.de/10014724464
Cover Image
Resistance to ritual practice: exploring perceptions of others
Nuttall, Peter; Tinson, Julie - In: European Journal of Marketing 45 (2011) 11/12, pp. 1725-1735
Purpose – This paper aims to contribute to the special issue theme by exploring the perceptions of anti‐consumption and resistant practices of adolescents by their peer group in the context of high school prom attendance. Design/methodology/approach – This paper employs a mixed methods...
Persistent link: https://www.econbiz.de/10014722784
Cover Image
Examining the antecedents of positive employee brand‐related attitudes and behaviours
King, Ceridwyn; Grace, Debra - In: European Journal of Marketing 46 (2012) 3/4, pp. 469-488
‐related behaviour, the internal market literature will significantly benefit by adopting a similar line of enquiry in relation to …/value – This study provides empirical evidence of the antecedents of employee brand commitment and subsequent brand behaviour. In …
Persistent link: https://www.econbiz.de/10014722816
Cover Image
Adventure versus gratification: emotional shopping in online auctions
Lee, Min‐Young; Kim, Youn‐Kyung; Lee, Hyun‐Joo - In: European Journal of Marketing 47 (2013) 1/2, pp. 49-70
Purpose – Online auctions have attracted emotional shoppers through exciting shopping processes such as searching and bidding. The recreational and emotional worth of online auction shopping forces auction retailers to develop tailored strategies for their consumers. To this end, this study...
Persistent link: https://www.econbiz.de/10014722880
Cover Image
A typology of internet users based on comparative affective states: evidence from eight countries
Christodoulides, George; Michaelidou, Nina; Theofania … - In: European Journal of Marketing 47 (2013) 1/2, pp. 153-173
Purpose – The role of affective states in consumer behaviour is well established. However, no study to date has …
Persistent link: https://www.econbiz.de/10014722884
Cover Image
Profitable customer management: reducing costs by influencing customer behaviour
Persson, Andreas - In: European Journal of Marketing 47 (2013) 5/6, pp. 857-876
groups of extant customers by achieving adjustments in customer behaviour that consequently lead to reduced costs associated … customer behaviour in order to reduce customer‐related costs are evaluated. Findings – The findings from the three case studies … show that strategies that aim to modify customer behaviour in a positive way can successfully decrease the costs of …
Persistent link: https://www.econbiz.de/10014722917
Cover Image
Consumer Behaviour: A European Perspective
Foxall, Gordon R. - In: European Journal of Marketing 33 (1999) 5/6, pp. 1-2
Persistent link: https://www.econbiz.de/10014723415
Cover Image
Consumer Choice in Behavioural Perspective
Foxall, Gordon - In: European Journal of Marketing 20 (1986) 3/4, pp. 7-18
Consumer theory and research are generally founded on the assumption that observed behaviour is mediated by … radical behaviourism, which accords explanatory power exclusively to the environmental consequences of behaviour, denying …
Persistent link: https://www.econbiz.de/10014724797
Cover Image
Market orientation and the craftsperson
Tregear, Angela - In: European Journal of Marketing 37 (2003) 11/12, pp. 1621-1635
investigation of market orientation amongst craftspersons. Behaviour is conceptualised as the result of interactions between …
Persistent link: https://www.econbiz.de/10014722130
Cover Image
Customer loyalty: an empirical study
McMullan, Rosalind; Gilmore, Audrey - In: European Journal of Marketing 42 (2008) 9/10, pp. 1084-1094
Purpose – The purpose of this paper is to focus on establishing individuals' levels of loyalty and what sustains and develops their customer loyalty. This paper recognises the importance customer loyalty has for many competitive organisations and industries. However there has been less focus...
Persistent link: https://www.econbiz.de/10014722517