Montoya‐Weiss, Mitzi M.; Massey, Anne P.; Clapper, … - In: European Journal of Marketing 32 (1998) 7/8, pp. 713-723
‐line research efforts. Drawing on insights from research in the computer‐mediated communication field, we propose some conditions in …‐to‐face approaches. Considering these insights, we developed an Internet tool, called Internet Focus Group or IntFG ‐ to enable future …