The evolution of “classical mythology” within marketing measure development
Year of publication: |
2005
|
---|---|
Authors: | Lee, Nick ; Hooley, Graham |
Other Persons: | Saunders, John (ed.) |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 39.2005, 3/4, p. 365-385
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Market research | Psychometric tests | Statistics |
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