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Barry, Thomas E.; Wooton, Leland M. - In: European Journal of Marketing 11 (1977) 7, pp. 499-507

Seeks to highlight the potential role of consumer values as a guiding force to technology. Posits, in order to assess these values, that considering the field of futures research in consumer behaviour is warranted. Discusses several models of futures research advancing the Delphi technique as a...

Persistent link: https://www.econbiz.de/10014725189

Consumers′ Attitudes towards Marketing Practices, Consumerism and Government Regulations: Cross‐national Perspectives

Rajan Varadarajan, P.; Thirunarayana, P.N. - In: European Journal of Marketing 24 (1990) 6, pp. 6-23

A survey of consumer attitudes towards marketing practices, consumerism and government regulations in India, an industrialising country, revealed a high level of consumer discontent and support for the consumerism movement. A comparison of the results of the survey of consumers in India with the...

Persistent link: https://www.econbiz.de/10014722969

How now, mad‐cow? Consumer confidence and source credibility during the 1996 BSE scare

Smith, Andrew P.; Young, James A.; Gibson, Jan - In: European Journal of Marketing 33 (1999) 11/12, pp. 1107-1122

Explores the impact on consumer attitudes of the zenith of the bovine spongiform encephalopathy (BSE) scare of 20/21 March 1996. Considers implications for consumer behaviour and marketing communications for the meat industry through exposition of a uniquely timed consumer survey. An initial...

Persistent link: https://www.econbiz.de/10014723357

Weekly Cash‐Paid Workers: Attitudes and Behaviour with Regard to Banks and Other Financial Institutions

Lewis, Barbara R. - In: European Journal of Marketing 16 (1982) 3, pp. 92-101

Presents in the first part a research project designed to explore use and attitudes towards banks by weekly, cash‐paid workers. Discusses in the second part, an attempt to summarize views of workers, employers, government and banks with regard to payments by cash and bank credit transfer,...

Persistent link: https://www.econbiz.de/10014725000

Retail bargaining behaviour of American and Chinese customers

Lee, Don Y. - In: European Journal of Marketing 34 (2000) 1/2, pp. 190-206

Reports on a cross‐cultural study of retail bargaining behaviour between American and Chinese customers. The framework …. The respondents were 100 American and 100 Chinese Singaporean customers. The findings of this study suggest that the … customers. The study also found that Chinese people have a higher level of bargaining intention and a more competitive …

Persistent link: https://www.econbiz.de/10014721904

Environmentally responsible purchase behaviour: a test of a consumer model

Follows, Scott B.; Jobber, David - In: European Journal of Marketing 34 (2000) 5/6, pp. 723-746

A consumer model of environmentally responsible purchase behaviour was tested using covariance structural analysis. The model successfully predicted the purchase of environmentally responsible and non‐responsible product alternatives. A hierarchial relationship from values to product specific...

Persistent link: https://www.econbiz.de/10014721927

The contextual stance in consumer research

Foxall, Gordon R. - In: European Journal of Marketing 34 (2000) 7, pp. 768-779

The nature of interpretive consumer research is examined within the context of the contribution to the growth of knowledge played by the proliferation of tenaciously‐held rival theories. Dennett’s intentional stance is contrasted with a contextual stance in which behaviour is controlled by a...

Persistent link: https://www.econbiz.de/10014721928

Why divide consumer and organizational buyer behaviour?

Wilson, Dominic F. - In: European Journal of Marketing 34 (2000) 7, pp. 780-796

The implicit distinction in the buyer behaviour literature between the contexts of consumer markets and organizational markets has lead to a bifurcated approach to the development of buyer behaviour theory. While useful, even necessary, for teaching and planning purposes, this distinction is...

Persistent link: https://www.econbiz.de/10014721929

Relationship marketing in consumer markets – Rhetoric or reality?

O’Malley, Lisa; Tynan, Caroline - In: European Journal of Marketing 34 (2000) 7, pp. 797-815

Relationship marketing (RM) was conceived as an approach to industrial and service markets, and was considered inappropriate in other marketing contexts. Recently, however, the domain of RM has been extended to incorporate innovative applications in mass consumer markets. Much has changed in a...

Persistent link: https://www.econbiz.de/10014721930

Repertory grid technique – An interpretive research framework

Marsden, David; Littler, Dale - In: European Journal of Marketing 34 (2000) 7, pp. 816-834

Examines some of the underlying assumptions, research objectives and practical applications of the repertory grid technique (RGT) in consumer research. It explains why the use and evaluation of the RGT should be grounded in the assumptions of the theory from which it derives, George Kelly’s...

Persistent link: https://www.econbiz.de/10014721931