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Green, Paul E.
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Krieger, Abba M.
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European Journal of Operational Research
Journal of marketing research : JMR
29
Journal of modelling in management
15
Marketing Science
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Fundamentals of marketing research ; Vol. 6
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
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Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
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Modeling competitive pricing and market share: Anatomy of a decision support system
Green, Paul E.
;
Krieger, Abba M.
- In:
European Journal of Operational Research
60
(
1992
)
1
,
pp. 31-44
Persistent link: https://www.econbiz.de/10005347606
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2
Recent contributions to optimal product positioning and buyer segmentation
Green, Paul E.
;
Krieger, Abba M.
- In:
European Journal of Operational Research
41
(
1989
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10005337516
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3
A hybrid conjoint model for price-demand estimation
Green, Paul E.
;
Krieger, Abba M.
- In:
European Journal of Operational Research
44
(
1990
)
1
,
pp. 28-38
Persistent link: https://www.econbiz.de/10005283333
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4
A tactical model for resource allocation and its application to advertising budgeting
Krieger, Abba M.
;
Green, Paul E.
- In:
European Journal of Operational Research
170
(
2006
)
3
,
pp. 935-949
Persistent link: https://www.econbiz.de/10005329680
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5
A Bayesian approach to the spatial representation of market structure from consumer choice data
DeSarbo, Wayne S.
;
Kim, Youngchan
;
Wedel, Michel
;
Fong, …
- In:
European Journal of Operational Research
111
(
1998
)
2
,
pp. 285-305
Persistent link: https://www.econbiz.de/10005240118
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