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Sponsorship and advertising in sport : a study of consumers' attitude
Cheong, Cherie; Pyun, Do Young; Leng, Ho Keat - In: European Sport management quarterly : ESMQ 19 (2019) 3, pp. 287-311
Persistent link: https://www.econbiz.de/10012177397
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The influence of alcohol on advertising perception and recall during a sports viewing experience
Ellert, Guido; Schafmeister, Guido; Mueller, Florian; … - In: European Sport management quarterly : ESMQ 14 (2014) 2, pp. 153-170
Persistent link: https://www.econbiz.de/10010376554
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A systematic literature review of charity sport event sponsorship
Fechner, David; Filo, Kevin; Reid, Sacha; Cameron, Robyn - In: European Sport management quarterly : ESMQ 23 (2023) 5, pp. 1454-1476
Persistent link: https://www.econbiz.de/10014330803
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An extended source attractiveness model : the advertising effectiveness of distinct athlete endorser attractiveness types and its contextual variation
Frank, Björn; Mitsumoto, Shusei - In: European Sport management quarterly : ESMQ 23 (2023) 4, pp. 1091-1114
Persistent link: https://www.econbiz.de/10014320228
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Effect of ambush marketing on attitude and purchase intention in the social media context : misidentification and identification
Lin, Yi-Hsiu; Chen, Chen-Yueh; Chou, Ya-Lun; Yeh, Chia-Jun - In: European Sport management quarterly : ESMQ 23 (2023) 1, pp. 207-226
Persistent link: https://www.econbiz.de/10014282744
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Finding a niche in digital plenitude : sport media strategies of smaller European football leagues
Tickell, Samuel; Sobral, Vitor; Meier, Henk Erik - In: European Sport management quarterly : ESMQ 24 (2024) 4, pp. 876-897
Persistent link: https://www.econbiz.de/10015048810
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Analysis from a gender perspective of the Olympic Games on Twitter
Adá-Lameiras, Alba; Rodríguez-Castro, Yolanda - In: European Sport management quarterly : ESMQ 23 (2023) 3, pp. 683-699
Persistent link: https://www.econbiz.de/10014283278
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Appraisal and coping with sport identity and associated threats : exploring Chinese fans reactions to "little fresh meat" in NBA advertisements
Wang, Yong; Mao, Luke Lunhua; Smith, Allison B. - In: European Sport management quarterly : ESMQ 23 (2023) 6, pp. 1759-1780
Persistent link: https://www.econbiz.de/10014443783
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Identifying the field of Olympic education : a meta-narrative review
Hwang, Bora; Henry, Ian P. - In: European Sport management quarterly : ESMQ 23 (2023) 2, pp. 561-585
Persistent link: https://www.econbiz.de/10014283004
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Brand images causal relationships in a multiple sport event sponsorship context : developing brand value through association with sponsees
Chanavat, Nicolas; Martinent, Guillaume; Ferrand, Alain - In: European Sport management quarterly : ESMQ 10 (2010) 1, pp. 49-74
Persistent link: https://www.econbiz.de/10003970263