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Sport scandal and fan response : the importance of ambi-fans
Sun, Wanting; Chien, P. Monica; Weeks, Clinton S. - In: European Sport management quarterly : ESMQ 23 (2023) 3, pp. 700-721
Persistent link: https://www.econbiz.de/10014283294
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Sponsorship and advertising in sport : a study of consumers' attitude
Cheong, Cherie; Pyun, Do Young; Leng, Ho Keat - In: European Sport management quarterly : ESMQ 19 (2019) 3, pp. 287-311
Persistent link: https://www.econbiz.de/10012177397
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Effect of ambush marketing on attitude and purchase intention in the social media context : misidentification and identification
Lin, Yi-Hsiu; Chen, Chen-Yueh; Chou, Ya-Lun; Yeh, Chia-Jun - In: European Sport management quarterly : ESMQ 23 (2023) 1, pp. 207-226
Persistent link: https://www.econbiz.de/10014282744
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When sponsorship causes anger : understanding negative fan reactions to postings on sports clubs' online social media channels
Weimar, Daniel; Holthoff, Lisa Carola; Biscaia, Rui - In: European Sport management quarterly : ESMQ 22 (2022) 3, pp. 335-357
Persistent link: https://www.econbiz.de/10013271112
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Understanding fans' responses to the sponsor of a rival team
Angell, Robert J.; Gorton, Matthew; Bottomley, Paul; … - In: European Sport management quarterly : ESMQ 16 (2016) 2, pp. 190-213
Persistent link: https://www.econbiz.de/10011570965
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Linking sport team sponsorship to perceived switching cost and switching intentions
Parganas, Petros; Papadimitriou, Dimitra; … - In: European Sport management quarterly : ESMQ 17 (2017) 4, pp. 457-484
Persistent link: https://www.econbiz.de/10011773353
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Does local sporting success affect sport participation? : an examination of Danish professional soccer's effect on club membership
Storm, Rasmus K.; Holum, Marthe Liss - In: European Sport management quarterly : ESMQ 21 (2021) 2, pp. 237-256
Persistent link: https://www.econbiz.de/10012497335
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Uniting a sport teams' global fan community : prototypical behavior of satellite fans enhances local fans' attitudes and perceptions of groupness
Behrens, Anton; Uhrich, Sebastian - In: European Sport management quarterly : ESMQ 20 (2020) 5, pp. 598-617
Persistent link: https://www.econbiz.de/10012385000
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Sports events and interaction among spectators : examining antecedents of spectators' value creation
Koenig-Lewis, Nicole; Asaad, Yousra; Palmer, Adrian - In: European Sport management quarterly : ESMQ 18 (2018) 2, pp. 193-215
Persistent link: https://www.econbiz.de/10011890882
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A systematic literature review of charity sport event sponsorship
Fechner, David; Filo, Kevin; Reid, Sacha; Cameron, Robyn - In: European Sport management quarterly : ESMQ 23 (2023) 5, pp. 1454-1476
Persistent link: https://www.econbiz.de/10014330803