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When brand scandal spills over brands from the same region of origin : moderating role of psychic distance
Chen, Tong; Tang, Yifan; Qing, Ping - In: European journal of international management : EJIM 14 (2020) 3, pp. 461-475
Persistent link: https://www.econbiz.de/10012223807
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Toward a "masstige" theory and strategy for marketing
Paul, Justin - In: European journal of international management : EJIM 12 (2018) 5/6, pp. 722-745
Persistent link: https://www.econbiz.de/10011960044
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How individual value structures shape smart shopping experience and brand choices : an international perspective
Gómez-Suárez, Mónica; Quiñones, Myriam; Yagüe … - In: European journal of international management : EJIM 13 (2019) 4, pp. 515-532
Persistent link: https://www.econbiz.de/10012065239
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"No saints", "no sinners" : corporate social responsibility impact on occupational embeddedness and corporate brand trust with extrinsic motivation as a moderating construct
Boadi, Evans Asante; Xu, Yongan; Bosompem, Josephine; … - In: European journal of international management : EJIM 22 (2024) 1, pp. 124-144
Persistent link: https://www.econbiz.de/10014513938
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Brand and product integration in horizontal mergers and acquisitions
Dũng Anh Vũ; Shi, Yongjiang; Gregory, Mike - In: European journal of international management : EJIM 4 (2010) 1/2, pp. 79-119
Persistent link: https://www.econbiz.de/10003962363
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Towards an integrated model for brand adoption : insights from an organismic integration theory
Gilal, Naeem Gul; Zhang, Jing; Gilal, Faheem Gul; … - In: European journal of international management : EJIM 17 (2022) 1, pp. 1-26
Persistent link: https://www.econbiz.de/10012798012
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Integrating intrinsic motivation into the relationship between product design and brand attachment : a cross-cultural investigation based on self-determination theory
Gilal, Faheem Gul; Zhang, Jian; Gilal, Rukhsana Gul; … - In: European journal of international management : EJIM 14 (2020) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10012167868
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Credibility to attract, trust to stay : the mediating role of trust in improving brand congruence in sports services
Alguacil, Mario; González-Serrano, María Huertas; … - In: European journal of international management : EJIM 15 (2021) 2/3, pp. 231-246
Persistent link: https://www.econbiz.de/10012504411
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Beauty product brand experimentation : how celebrities and reference groups influence South African female Generation Y consumers
Dalziel, Riané Cherylise - In: European journal of international management : EJIM 22 (2024) 1, pp. 31-51
Persistent link: https://www.econbiz.de/10014513932
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Mobility of headquarters in multinational corporations
Barner-Rasmussen, Wilhelm; Piekkari, Rebecca; … - In: European journal of international management : EJIM 1 (2007) 3, pp. 260-274
Persistent link: https://www.econbiz.de/10003758538