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~isPartOf:"European journal of international management : EJIM"
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European journal of international management : EJIM
International journal of sport management and marketing : IJSMM
160
Sport marketing quarterly : preferred journal of the Sport Marketing Association
155
Journal of sport management : the official journal of the North American Society of Sport Management
130
International journal of sports marketing & sponsorship
129
Sport management review
114
European Sport management quarterly : ESMQ
111
Journal of business research : JBR
37
International Journal of Sports Marketing and Sponsorship
35
Sport, Business and Management : an international journal ; SBM
25
Journal of sports economics
23
International journal of sport finance
20
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
20
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
Journal of strategic marketing
15
Sport marketing in a global environment : strategic perspectives
13
SpringerLink / Bücher
13
European journal of marketing : EJM
12
International sports marketing : principles and perspectives
12
Strategies in sports marketing : technologies and emerging trends
12
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
The journal of business & industrial marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
10
Routledge international handbooks
10
Asia Pacific journal of marketing and logistics
9
Journal of promotion management : JPM
9
Sportmanagement : SPM
9
European journal of operational research : EJOR
8
The journal of brand management : an international journal
8
The marketing review
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing communications
7
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
7
Journal of advertising research
6
Journal of marketing management : MM
6
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
6
Reutlinger Diskussionsbeiträge zu Marketing und Management
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ECONIS (ZBW)
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1
Credibility to attract, trust to stay : the mediating role of trust in improving brand congruence in sports services
Alguacil, Mario
;
González-Serrano, María Huertas
; …
- In:
European journal of international management : EJIM
15
(
2021
)
2/3
,
pp. 231-246
Persistent link: https://www.econbiz.de/10012504411
Saved in:
2
Understanding sport media spectators' preferences : the relationships among motivators, constraints and actual media consumption behaviour
Koronios, Konstantinos
;
Dimitropoulos, Panagiotis
; …
- In:
European journal of international management : EJIM
15
(
2021
)
2/3
,
pp. 174-196
Persistent link: https://www.econbiz.de/10012504396
Saved in:
3
Special issue on: international sports management
Ratten, Vanessa
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012504413
Saved in:
4
The glocalisation of sports : a study of the influence of European Football Leagues on Nigerian society
Igwe, Paul Agu
;
Akinsola-Obatolu, Abiola Deborah
; …
- In:
European journal of international management : EJIM
15
(
2021
)
2/3
,
pp. 247-265
Persistent link: https://www.econbiz.de/10012504418
Saved in:
5
From data to dollar : using the wisdom of an online tipster community to improve sports betting returns
Gruettner, Arne
;
Wambsganss, Thiemo
;
Back, Andrea
- In:
European journal of international management : EJIM
15
(
2021
)
2/3
,
pp. 314-338
Persistent link: https://www.econbiz.de/10012504428
Saved in:
6
Reaping the digital dividend? : sport marketing's move into esports : insights from Germany
Kramer, Kilian
;
Wagner, David
;
Scheck, Barbara
- In:
European journal of international management : EJIM
15
(
2021
)
2/3
,
pp. 339-366
Persistent link: https://www.econbiz.de/10012504435
Saved in:
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