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European journal of marketing
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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Understanding how satisfactory service relationships can be mutually beneficial in the higher education context
Malhotra, Neeru
;
Frech, Bernadette
;
Leeflang, Peter
; …
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 562-598
Persistent link: https://www.econbiz.de/10013502596
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