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Effects of the perceived diagn...
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Brand
28
Brand management
28
Markenführung
28
Markenartikel
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24
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20
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European journal of marketing
The journal of brand management : an international journal
294
Journal of business research : JBR
291
The journal of product & brand management
202
Journal of retailing and consumer services
170
Psychology & marketing
80
European journal of marketing : EJM
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
SpringerLink / Bücher
62
Journal of marketing
48
Asia Pacific journal of marketing and logistics
46
Economics Papers from University Paris Dauphine
45
Marketing letters : a journal of research in marketing
44
Journal of strategic marketing
41
Journal of advertising research
39
Journal of marketing communications
39
Marketing intelligence & planning
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
International journal of hospitality management
34
Journal of international consumer marketing
34
Marketing : ZFP ; journal of research and management
34
NBER working paper series
33
Business horizons
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Industrial marketing management : the international journal for industrial and high-tech firms
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : MM
31
Journal of the Academy of Marketing Science
30
International journal of advertising : the quarterly review of marketing communications
29
Journal of promotion management : JPM
29
Cogent business & management
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Brands and branding
27
International journal of consumer studies
27
Journal of retailing
27
Management science : journal of the Institute for Operations Research and the Management Sciences
27
International journal of advertising : the review of marketing communications
26
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ECONIS (ZBW)
28
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1
A solution to the problem of
brand
definition
Avis, Mark
;
Henderson, Isaac Levi
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 351-374
Persistent link: https://www.econbiz.de/10013173433
Saved in:
2
Enhancing perceived product value through peripheral product anecdotes
Wiener, Hillary J. D.
;
Wiener, Joshua L.
;
Arnold, Todd
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 375-399
Persistent link: https://www.econbiz.de/10013173434
Saved in:
3
"I'm hatin' it"! : negative consumer-
brand
relationships in online anti-
brand
communities
Brandão, Amélia Maria Pinto da Cunha
;
Popoli, Paolo
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 622-650
Persistent link: https://www.econbiz.de/10013173442
Saved in:
4
The impact of the threat of COVID-19 on visiting intentions as influenced by different destination logos
Kim, Jungkeun
;
Park, Jooyoung
;
Kim, Seongseop
; …
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 738-767
Persistent link: https://www.econbiz.de/10013173446
Saved in:
5
Brand
magnification : when brands help people reconstruct their lives
Fuschillo, Gregorio
;
Cayla, Julien
;
Cova, Bernard
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013173447
Saved in:
6
Broad vs narrow
brand
positioning : effects on competitive
brand
performance
Olsen, Lars Erling
;
Samuelsen, Bendik Meling
;
Pappas, …
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 799-816
Persistent link: https://www.econbiz.de/10013173448
Saved in:
7
Cool brands and hot attachments : their effect on consumers' willingness to pay more
Koskie, Melanie Moore
;
Locander, William B.
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 905-929
Persistent link: https://www.econbiz.de/10014252220
Saved in:
8
Do digital platforms promote or hinder corporate
brand
prestige?
Tse, Sin Yan
;
Wang, Danny T.
;
Cheung, Man Lai
;
Leung, …
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 987-1013
Persistent link: https://www.econbiz.de/10014252230
Saved in:
9
Angelic
brand
name priming : saintly branded food influences
brand
healthfulness perceptions
Ilicic, Jasmina
;
Brennan, Stacey M.
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 1099-1129
Persistent link: https://www.econbiz.de/10014252256
Saved in:
10
Consumers' responses to moral controversies of religiously positioned brands : the effects of religiosity on
brand
loyalty
Chowdhury, Rafi M. M. I.
;
Arli, Denni
;
Septianto, Felix
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1398-1433
Persistent link: https://www.econbiz.de/10013350967
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