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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Melewar, T. C."
~person:"Pelsmacker, Patrick de"
~subject:"Apple Computer Inc."
~subject:"Customer satisfaction"
~subject:"Dienstleistungsqualität"
~subject:"Kognition"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"Service quality"
~subject:"brand personality"
~type_genre:"Article in journal"
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Apple Computer Inc.
Customer satisfaction
Dienstleistungsqualität
Kognition
Konsumentenverhalten
Markenartikel
Mode
Online retailing
Retail trade
Service quality
brand personality
Consumer behaviour
13
Brand management
9
Markenführung
9
Brand image
7
Markenimage
7
Advertising effects
6
Werbewirkung
6
Brand
5
Advertising
4
Werbung
4
Product Placement
3
Product placement
3
brand attitude
3
Cognition
2
Corporate reputation
2
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2
Einzelhandel
2
Emotion
2
Firmenimage
2
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Kundenzufriedenheit
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Marketing management
2
Marketingmanagement
2
Online-Handel
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USA
2
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brand placement
2
emotions
2
involvement
2
need for cognition
2
shopping intention
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Aufsatz in Zeitschrift
16
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2
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2
Konferenzbeitrag
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16
Author
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Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Melewar, T. C.
Pelsmacker, Patrick de
Ko, Eunju
17
Kim, Kyung Hoon
9
Dens, Nathalie
6
Smit, Edith G.
6
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Kim, Juran
5
Mirosa, Miranda
5
Moschis, George P.
5
Moutinho, Luiz
5
Rana, Nripendra P.
5
Roper, Stuart
5
Simintiras, Antonis C.
5
Aiello, Gaetano
4
Bae, Joonheui
4
Bernritter, Stefan F.
4
Bremer, Phil
4
Chang, Chun-Tuan
4
Chun, Eunha
4
Dahlén, Micael
4
De Chernatony, Leslie
4
Islam, Tahir
4
Kwak, Hyokjin
4
Mathur, Anil
4
Matthes, Jörg
4
Mattila, Pekka
4
Mitchell, Vincent-Wayne
4
Russell, Cristel Antonia
4
Sharma, Piyush
4
Sung, Yongjun
4
Baek, Tae Hyun
3
Bui, M̃y
3
Buil, Isabel
3
Canniford, Robin
3
Castonguay, Jessica
3
Cauberghe, Veroline
3
Chae, Heeju
3
Choi, Yung Kyun
3
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European journal of marketing : EJM
International journal of advertising : the quarterly review of marketing communications
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
41
Journal of retailing and consumer services
13
Journal of promotion management : innovations in planning and applied research
7
The journal of brand management : an international journal
6
Journal of marketing communications
5
Journal of promotion management : JPM
5
Cogent business & management
4
International journal of hospitality management
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of electronic commerce research : JECR
4
International journal of consumer studies
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal of retail & distribution management
3
Psychology & marketing
3
Qualitative market research : an international journal
3
The marketing review
3
Corporate reputation review
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
EuroMed journal of business
2
International journal of internet marketing and advertising : IJIMA
2
International studies of management and organization
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
The journal of product & brand management
2
The service industries journal
2
World review of entrepreneurship, management and sustainable development
2
Asia-Pacific journal of business administration
1
Baltic journal of management
1
Electronic commerce research
1
European business review
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of arts management
1
International journal of business and globalisation : IJBG
1
International journal of business information systems : IJBIS
1
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ECONIS (ZBW)
16
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16
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1
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
2
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
3
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
4
Constitutive marketing : towards understanding
brand
community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
Saved in:
5
Corporate branding
Melewar, T. C.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009567649
Saved in:
6
The short- and long-term impact of
brand
placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor
brand
and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
7
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
8
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
9
Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro
Loureiro, Sandra Maria Correia
;
Koo, Dong-Mo
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 208-213
Persistent link: https://www.econbiz.de/10011891457
Saved in:
10
Segmentation and
brand
positioning for Islamic financial services
Rusnah Muhamad
;
Melewar, T. C.
;
Sharifah Faridah Syed Alwi
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 900-921
Persistent link: https://www.econbiz.de/10009572901
Saved in:
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