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The role of normative marketing ethics
Laczniak, Gene R.; Murphy, Patrick E. - In: Journal of business research : JBR 95 (2019), pp. 401-407
Persistent link: https://www.econbiz.de/10011980212
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The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution
Hunt, Shelby D. - In: Journal of business research : JBR 95 (2019), pp. 408-416
Persistent link: https://www.econbiz.de/10011980217
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Sensory stimulation for sensible consumption : multisensory marketing for e-tailing of ethical brands
Yoganathan, Vignesh; Osburg, Victoria-Sophie; Akhtar, … - In: Journal of business research : JBR 96 (2019), pp. 386-396
Persistent link: https://www.econbiz.de/10011981085
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Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns
Quaquebeke, Niels van; Becker, Jan U.; Goretzki, Niko; … - In: Journal of business ethics : JOBE 156 (2019) 2, pp. 357-376
Persistent link: https://www.econbiz.de/10012017531
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How virtuous global firms say they are : a content analysis of ethical values
Chun, Rosa - In: Journal of business ethics : JOBE 155 (2019) 1, pp. 57-73
Persistent link: https://www.econbiz.de/10011998423
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The ethics of gamification in a marketing context
Thorpe, Andrea Stevenson; Roper, Stephen - In: Journal of business ethics : JOBE 155 (2019) 2, pp. 597-609
Persistent link: https://www.econbiz.de/10011998629
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Marketing and ethics : what Islamic ethics have contributed and the challenges ahead
Ali, Abbas J.; Aali, Abdulrahman Yousef al- - In: Journal of business ethics : JOBE 129 (2015) 4, pp. 833-845
Persistent link: https://www.econbiz.de/10011304169
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The transparency construct in corporate marketing
Leitch, Shirley R. - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1503-1509
Persistent link: https://www.econbiz.de/10011754992
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"Why does all the girls have to buy pink stuff?" : the ethics and science of the gendered toy marketing debate
Fine, Cordelia; Rush, Emma - In: Journal of business ethics : JOBE 149 (2018) 4, pp. 769-784
Persistent link: https://www.econbiz.de/10011867282
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International marketing ethics : a literature review and research agenda
Javalgi, Rajshekhar G.; Russell, La Toya M. - In: Journal of business ethics : JOBE 148 (2018) 4, pp. 703-720
Persistent link: https://www.econbiz.de/10011844260