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Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns
Quaquebeke, Niels van; Becker, Jan U.; Goretzki, Niko; … - In: Journal of business ethics : JOBE 156 (2019) 2, pp. 357-376
Persistent link: https://www.econbiz.de/10012017531
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How virtuous global firms say they are : a content analysis of ethical values
Chun, Rosa - In: Journal of business ethics : JOBE 155 (2019) 1, pp. 57-73
Persistent link: https://www.econbiz.de/10011998423
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The ethics of gamification in a marketing context
Thorpe, Andrea Stevenson; Roper, Stephen - In: Journal of business ethics : JOBE 155 (2019) 2, pp. 597-609
Persistent link: https://www.econbiz.de/10011998629
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Marketing and ethics : what Islamic ethics have contributed and the challenges ahead
Ali, Abbas J.; Aali, Abdulrahman Yousef al- - In: Journal of business ethics : JOBE 129 (2015) 4, pp. 833-845
Persistent link: https://www.econbiz.de/10011304169
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The transparency construct in corporate marketing
Leitch, Shirley R. - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1503-1509
Persistent link: https://www.econbiz.de/10011754992
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"Why does all the girls have to buy pink stuff?" : the ethics and science of the gendered toy marketing debate
Fine, Cordelia; Rush, Emma - In: Journal of business ethics : JOBE 149 (2018) 4, pp. 769-784
Persistent link: https://www.econbiz.de/10011867282
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International marketing ethics : a literature review and research agenda
Javalgi, Rajshekhar G.; Russell, La Toya M. - In: Journal of business ethics : JOBE 148 (2018) 4, pp. 703-720
Persistent link: https://www.econbiz.de/10011844260
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The "integrative justice model" as transformative justice for base-of-the-pyramid marketing
Santos, Nicholas J. C.; Laczniak, Gene R.; Facca-Miess, … - In: Journal of business ethics : JOBE 126 (2015) 4, pp. 697-707
Persistent link: https://www.econbiz.de/10010481706
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The role of ethics and social responsibility in organizational success : a Spanish perspective
Vitell, Scott J.; Ramos, Encarnación; Nishihara, Ceri M. - In: Journal of business ethics : JOBE 91 (2010) 4, pp. 467-483
Persistent link: https://www.econbiz.de/10003957958
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The effects of corporate ethical values and personal moral philosophies on ethical intentions in selling situations : evidence from Turkish, Thai, and American businesspeople
Marta, Janet; Singhapakdi, Anusorn; Lee, Dong Jin; … - In: Journal of business ethics : JOBE 106 (2012) 2, pp. 229-241
Persistent link: https://www.econbiz.de/10009546821