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Beyond the final consumer : the effectiveness of a generalist stakeholder strategy
Grinstein, Amir; Goldman, Arieh - In: European journal of marketing : EJM 45 (2011) 4, pp. 567-595
Persistent link: https://www.econbiz.de/10009010612
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Niche firms and marketing strategy : an exploratory study of internationally oriented niche firms
Toften, Kjell; Hammervoll, Trond - In: European journal of marketing : EJM 43 (2009) 11/12, pp. 1378-1391
Persistent link: https://www.econbiz.de/10009525786
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Effects of size, market and strategic orientation on innovation in non-high-tech manufacturing SMEs
Laforet, Sylvie - In: European journal of marketing : EJM 43 (2009) 1/2, pp. 188-212
Persistent link: https://www.econbiz.de/10009525875
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A grounded theory of the corporate identity and corporate strategy dynamic : a corporate marketing perspective
He, Hong-wei; Balmer, John M. T. - In: European journal of marketing : EJM 47 (2013) 3/4, pp. 401-430
Persistent link: https://www.econbiz.de/10009733026
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Strategic flexibilities and export performance : the moderating roles of export market-oriented behavior and the export environment
Cadogan, John W.; Sundqvist, Sanna; Puumalainen, Kaisu; … - In: European journal of marketing : EJM 46 (2012) 10, pp. 1418-1452
Persistent link: https://www.econbiz.de/10009661191
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Co-creation of meaning as a prerequisite for market-focused strategic flexibility
Gylling, Catharina; Elliott, Richard; Toivonen, Marja - In: European journal of marketing : EJM 46 (2012) 10, pp. 1283-1301
Persistent link: https://www.econbiz.de/10009661198
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Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael; Kaufmann, Hans Rüdiger; Vrontis, … - In: World review of entrepreneurship, management and … 9 (2013) 4, pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
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Political market orientation and strategic party postures in Danish political parties
Ormrod, Robert P.; Henneberg, Stephan - In: European journal of marketing : EJM 45 (2011) 6, pp. 852-881
Persistent link: https://www.econbiz.de/10009231681
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Agro business in a changing competitive environment : Campania firms' strategic, marketing and financial choices
Rossi, Matteo; Vrontis, Demetris; Thrassou, Alkis - In: World review of entrepreneurship, management and … 10 (2014) 2/3, pp. 312-333
Persistent link: https://www.econbiz.de/10010393472
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Ressourcenbasierte Erschließung neuer Märkte : dargestellt am Beispiel der Textilindustrie
Dömer, Markus - 2002
Persistent link: https://www.econbiz.de/10001693764