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~isPartOf:"European journal of marketing : EJM"
~person:"Handayani, Putu Wuri"
~person:"Kim, Kyung Hoon"
~person:"Kwak, Hyokjin"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"brand personality"
~subject:"purchase intention"
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Handayani, Putu Wuri
Kim, Kyung Hoon
Kwak, Hyokjin
Pelsmacker, Patrick de
Verhoef, Peter C.
Dwivedi, Yogesh Kumar
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European journal of marketing : EJM
Journal of business research : JBR
14
International journal of advertising : the quarterly review of marketing communications
11
ERIM report series research in management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing
6
Journal of retailing
6
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of electronic commerce research : JECR
4
Journal of the Academy of Marketing Science
4
Cogent business & management
3
International journal of advertising : the review of marketing communications
3
Journal of marketing communications
3
Marketing letters : a journal of research in marketing
3
The journal of brand management : an international journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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International journal of market research : JMRS ; the journal of the Market Research Society
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International marketing review
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Journal of advertising
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Journal of business ethics : JOBE
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Journal of interactive marketing
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Cutting edge international research
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Econometric Institute research papers
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Industrial marketing management : the international journal for industrial and high-tech firms
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International advertising and communication : current insights and empirical findings
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International business review : the official journal of the European International Business Academy
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International journal of business information systems : IJBIS
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International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews : IJMR
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Jahrbuch der Absatz- und Verbrauchsforschung
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Regulatory congruence effects in two-sided advertising : the mediating role of processing fluency and processing depth
Cornelis, Erlinde
;
Cauberghe, Veroline
;
Pelsmacker, …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1451-1465
Persistent link: https://www.econbiz.de/10010414755
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