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Coping with service failures : the role of emotional intelligence, self-efficacy and intention to complain
Tsarenko, Yelena; Strizhakova, Yuliya - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 71-92
Persistent link: https://www.econbiz.de/10009718551
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Visual product aesthetics : a hierarchical analysis of its trait and value antecedents and its behavioral consequences
Mowen, John C.; Fang, Xiang; Scott, Kristin - In: European journal of marketing : EJM 44 (2010) 11/12, pp. 1744-1762
Persistent link: https://www.econbiz.de/10008773204
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The role of other customer effect in corporate marketing : its impact on corporate image and consumer-company identification
Karaosmanoǧlu, Elif; Elmadağ Baş, Ayşe Banu; Zhang, … - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1416-1445
Persistent link: https://www.econbiz.de/10009378630
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Antecedents and consequences of self-congruity
Roy, Rajat; Rabbanee, Fazlul K. - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 444-466
Persistent link: https://www.econbiz.de/10011309592
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Unmanageable multiplicity : consumer transformation towards moral self coherence
Carrington, Michal J.; Neville, Ben; Canniford, Robin - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1300-1325
Persistent link: https://www.econbiz.de/10011338670
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The role of affiliation, attractiveness and personal connection in consumer-company identification
Marín, Longinos; Ruiz de Maya, Salvador - In: European journal of marketing : EJM 47 (2013) 3/4, pp. 655-673
Persistent link: https://www.econbiz.de/10009733000
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Adventure versus gratification : emotional shopping in online auctions
Lee, Min-young; Kim, Youn-kyung; Lee, Hyun-joo - In: European journal of marketing : EJM 47 (2013) 1/2, pp. 49-70
Persistent link: https://www.econbiz.de/10009718552
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Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei; Zhu, Weichun; Gouran, Dennis S.; Kolo, Olivia - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
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Shame or pride? : the moderating role of self-construal on moral judgements concerning fashion counterfeits
Kim, Jae-eun; Johnson, Kim K. P. - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1431-1450
Persistent link: https://www.econbiz.de/10010414757
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Brand identity fit in co-branding : the moderating role of C-B identification and consumer coping
Xiao, Na; Lee, Seung Hwan Mark - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1239-1254
Persistent link: https://www.econbiz.de/10010414805