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Marketing communications for special events : analysing managerial practice, consumer perceptions and preferences
Hede, Anne-Marie; Kellett, Pamm - In: European journal of marketing : EJM 45 (2011) 6, pp. 987-1004
Persistent link: https://www.econbiz.de/10009231667
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Will normal-sized female models in advertisements be viewed as positively as small-sized models?
Bian, Xuemei; Foxall, Gordon R. - In: European journal of marketing : EJM 47 (2013) 3/4, pp. 485-505
Persistent link: https://www.econbiz.de/10009733018
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Extending service brands into products versus services : multilevel analyses of key success drivers
Sichtmann, Christina; Schoefer, Klaus; Blut, Markus; … - In: European journal of marketing : EJM 51 (2017) 1, pp. 200-218
Persistent link: https://www.econbiz.de/10011626472
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Listerine - for the bridesmaid who's never a bride : disparaging humour increases brand attitude and recall among the powerless
Newton, Joshua D.; Wong, Jimmy; Newton, Fiona Joy - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1137-1158
Persistent link: https://www.econbiz.de/10011608881
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Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla; Davis, Teresa - In: European journal of marketing : EJM 50 (2016) 11, pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
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Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne; Dunne, Áine; Rowley, Jennifer - In: European journal of marketing : EJM 50 (2016) 11, pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459
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Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao; Wen, Na; Dou, Wenyu; Chen, Junsong - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
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Consonants in brand names influence brand gender perceptions
Guèvremont, Amélie; Grohmann, Bianca - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
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"Being hooked" by a brand story : a view of regulatory focus
Lin, Chien-huang; Chen, Ming-yi - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 692-712
Persistent link: https://www.econbiz.de/10011296911
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Investors' reactions to company advertisements : the persuasive effect of product-featuring ads
Aspara, Jaakko; Chakravarti, Amitav - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 943-967
Persistent link: https://www.econbiz.de/10011298075