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Extending service brands into products versus services : multilevel analyses of key success drivers
Sichtmann, Christina; Schoefer, Klaus; Blut, Markus; … - In: European journal of marketing : EJM 51 (2017) 1, pp. 200-218
Persistent link: https://www.econbiz.de/10011626472
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Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla; Davis, Teresa - In: European journal of marketing : EJM 50 (2016) 11, pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
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Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne; Dunne, Áine; Rowley, Jennifer - In: European journal of marketing : EJM 50 (2016) 11, pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459
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"Being hooked" by a brand story : a view of regulatory focus
Lin, Chien-huang; Chen, Ming-yi - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 692-712
Persistent link: https://www.econbiz.de/10011296911
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Investors' reactions to company advertisements : the persuasive effect of product-featuring ads
Aspara, Jaakko; Chakravarti, Amitav - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 943-967
Persistent link: https://www.econbiz.de/10011298075
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Drivers, impediments and manifestations of brand orientation : an international museum study
Evans, Jody; Bridson, Kerrie; Rentschler, Ruth - In: European journal of marketing : EJM 46 (2012) 11/12, pp. 1457-1475
Persistent link: https://www.econbiz.de/10009707880
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Alliance competence : the moderating role of valence of alliance experience
Gammoh, Bashar S.; Voss, Kevin E. - In: European journal of marketing : EJM 47 (2013) 5/6, pp. 964-986
Persistent link: https://www.econbiz.de/10009763940
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Cause marketing communications : consumer inference on attitudes towards brand and cause
Samu, Sridhar; Wymer, Walter - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1333-1353
Persistent link: https://www.econbiz.de/10010414766
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Branding and the marketing of technological and industrial products
Melewar, T. C. (contributor) - 2010
Persistent link: https://www.econbiz.de/10003990909
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Branding of post-purchase ancillary products and services : an application in the mobile communications industry
Baker, William E.; Sciglimpaglia, Donald; Saghafi, … - In: European journal of marketing : EJM 44 (2010) 5, pp. 547-566
Persistent link: https://www.econbiz.de/10003990940