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An investigation into the relationship between political activity levels and political market orientation
Ormrod, Robert P.; Henneberg, Stephan - In: European journal of marketing : EJM 44 (2010) 3/4, pp. 382-400
Persistent link: https://www.econbiz.de/10008650073
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The impact of market orientation dimensions on client cooperation in the development of new service innovations
Jiménez-Zarco, Ana Isabel; Martínez-Ruiz, María Pilar; … - In: European journal of marketing : EJM 45 (2011) 1/2, pp. 43-67
Persistent link: https://www.econbiz.de/10009007636
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Seeing market orientation through a capabilities lens
Foley, Anthony; Fahy, John - In: European journal of marketing : EJM 43 (2009) 1/2, pp. 13-20
Persistent link: https://www.econbiz.de/10009525888
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From personal values to creativity : evidence from frontline service employees
Sousa, Carlos M. P.; Coelho, Filipe - In: European journal of marketing : EJM 45 (2011) 7/8, pp. 1029-1050
Persistent link: https://www.econbiz.de/10009267056
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Exploring the effectiveness of consumer creativity in online marketing communications
Wu, Jintao; Wen, Na; Dou, Wenyu; Chen, Junsong - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 262-276
Persistent link: https://www.econbiz.de/10010519465
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Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise; Donnell, Lisa Victoria; Gilmore, Audrey - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
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Service employees and customer phone rage : an empirical analysis
Harris, Lloyd C. - In: European journal of marketing : EJM 47 (2013) 3/4, pp. 463-484
Persistent link: https://www.econbiz.de/10009733023
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Matching service recovery solutions to customer recovery preferences
Nguyen, Doan T.; McColl-Kennedy, Janet R.; Dagger, Tracey S. - In: European journal of marketing : EJM 46 (2012) 9, pp. 1171-1194
Persistent link: https://www.econbiz.de/10009661665
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Exploring relationship marketing in membership associations
Vincent, Nathan A.; Webster, Cynthia M. - In: European journal of marketing : EJM 47 (2013) 10, pp. 1622-1640
Persistent link: https://www.econbiz.de/10010201744
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Improving customer retention management through cost-sensitive learning
Coussement, Kristof - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 477-496
Persistent link: https://www.econbiz.de/10010371318