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~isPartOf:"European journal of marketing : EJM"
~subject:"Firmenimage"
~subject:"Markenpolitik"
~subject:"Social web"
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Firmenimage
Markenpolitik
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Brand management
125
Markenführung
125
Brand image
78
Consumer behaviour
78
Konsumentenverhalten
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Balmer, John M. T.
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European journal of marketing : EJM
SpringerLink / Bücher
246
Journal of business research : JBR
126
The journal of brand management : an international journal
97
Innovatives Markenmanagement
77
The journal of product & brand management
71
Springer eBook Collection
58
Journal of retailing and consumer services
57
Research
56
International journal of internet marketing and advertising : IJIMA
48
Springer eBook Collection / Business and Economics
40
Gabler Edition Wissenschaft
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : innovations in planning and applied research
26
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
26
Journal of marketing communications
25
Journal of marketing management : MM
22
Marketing intelligence & planning
22
Industrial marketing management : the international journal for industrial and high-tech firms
21
Business horizons
20
Springer Gabler Research
20
International journal of advertising : the review of marketing communications
19
Schriftenreihe Studien zum Konsumentenverhalten
19
Journal of marketing
18
Gabler Research
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of internet commerce
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Journal of strategic marketing
17
Tourism management : research, policies, practice
17
Asia Pacific journal of marketing and logistics
16
Employer Branding : Arbeitgeber positionieren und präsentieren
16
Reihe: Marketing : MAR
16
Springer eBook Collection / Business and Management
16
essentials
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Gabler Edition Wissenschaft / Innovatives Markenmanagement
15
Psychology & marketing
15
Schriften zu Marketing und Management
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Cogent business & management
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ECONIS (ZBW)
17
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1
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
2
Classifying the narrated #selfie : genre typing human-branding activity
Eagar, Toni
;
Dann, Stephen
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1835-1857
Persistent link: https://www.econbiz.de/10011617861
Saved in:
3
The selfie phenomenon : consumer identities in the social media marketplace
Kedzior, Richard
;
Allen, Douglas E.
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1767-1772
Persistent link: https://www.econbiz.de/10011616954
Saved in:
4
Heterotopian selfies : how social media destabilizes brand assemblages
Rokka, Joonas
;
Canniford, Robin
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1789-1813
Persistent link: https://www.econbiz.de/10011617013
Saved in:
5
Brand selfies : consumer experiences and marketplace conversations
Presi, Caterina
;
Maehle, Natalia
;
Kleppe, Ingeborg Astrid
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1814-1834
Persistent link: https://www.econbiz.de/10011617026
Saved in:
6
Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne
;
Dunne, Áine
;
Rowley, Jennifer
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459
Saved in:
7
Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship
Balmern, John M. T.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1462-1471
Persistent link: https://www.econbiz.de/10011754988
Saved in:
8
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
9
Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
10
An exemption for strong brands : the influence of brand community rejection on brand evaluation
Wang, Lili
;
Ding, Ying
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1029-1048
Persistent link: https://www.econbiz.de/10011708803
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