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~isPartOf:"European journal of marketing : EJM"
~subject:"Marketingtheorie"
~subject:"Nutzen"
~subject:"Strategisches Management"
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European journal of marketing : EJM
SpringerLink / Bücher
79
Journal of risk and uncertainty : JRU
64
Theory and decision : an international journal for multidisciplinary advances in decision science
46
Management science : journal of the Institute for Operations Research and the Management Sciences
44
Journal of economic theory
36
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
32
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
30
Europäische Hochschulschriften / 5
26
Journal of macromarketing : examining the interactions among markets, marketing, and society
22
Journal of marketing management : MM
20
Lehrbuch
18
Journal of business research : JBR
17
Strategic management journal
17
Journal of economic behavior & organization : JEBO
16
Long range planning : LRP ; international journal of strategic management
16
European journal of operational research : EJOR
15
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of macromarketing
15
Journal of the Academy of Marketing Science
15
Journal of historical research in marketing
14
Management decision : MD
14
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14
Economics letters
12
Gabler Edition Wissenschaft
12
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12
Springer eBook Collection / Business and Management
12
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of economic psychology : research in economic psychology and behavioral economics
11
The American economic review
11
Journal of management
10
Mathematical social sciences
10
Technological forecasting & social change : an international journal
10
The quarterly journal of economics
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Working papers in economics
10
AMS review : official publication of the Academy of Marketing Science
9
International economic review
9
International journal of management and decision making : IJMDM
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ECONIS (ZBW)
10
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1
The specification of aggregate market models
Saunders, John A.
- In:
European journal of marketing : EJM
21
(
1987
)
2
Persistent link: https://www.econbiz.de/10001072523
Saved in:
2
Marketers are consumers too : integrating consumer-self in potential value creation
Carrington, Michal J.
;
Neville, Benjamin A.
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 863-891
Persistent link: https://www.econbiz.de/10011529699
Saved in:
3
What we know, don't know, and should know about confusion marketing
Kasabov, Edwaed
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1777-1808
Persistent link: https://www.econbiz.de/10011449322
Saved in:
4
Conceptualisations of the consumer in marketing thought
Kennedy, Ann-Marie
;
Laczniak, Gene R.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 166-188
Persistent link: https://www.econbiz.de/10011453315
Saved in:
5
Brickbats and bouquets for marketing
Kitchen, Philip J.
;
Sheth, Jagdish N.
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1906-1923
Persistent link: https://www.econbiz.de/10011641385
Saved in:
6
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
7
Political marketing
Harris, Phil
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008647122
Saved in:
8
Acquiring market flexibility via niche portfolios : the case of Fisher & Paykel Appliance Holdings Ltd.
Hamlin, Robert
;
Henry, James
;
Cuthert, Ron
- In:
European journal of marketing : EJM
46
(
2012
)
10
,
pp. 1302-1319
Persistent link: https://www.econbiz.de/10009661197
Saved in:
9
Establishing the scope of marketing practice : insights from practitioners
Dibb, Sally
;
Simões, Cláudia
;
Wensley, Robin
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 380-404
Persistent link: https://www.econbiz.de/10010344071
Saved in:
10
A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capability
Krush, Michael T.
;
Agnihotri, Raj
;
Trainor, Kevin J.
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2077-2102
Persistent link: https://www.econbiz.de/10011629283
Saved in:
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